Advice for investing in premium news media
What steps can you take to generate great business results with news media?
Gary Ramage, News Corp Australia



Before you start thinking about your target audience, first, define your business objectives. Are you looking to drive brand, product…
Before you start thinking about your target audience, first, define your business objectives. Are you looking to drive brand, product…



The next step in creating a news media campaign is to familiarise yourself with your audience’s media consumption habits. This…
The next step in creating a news media campaign is to familiarise yourself with your audience’s media consumption habits. This…



News media offers a unique opportunity to get creative. Whether you’re looking at clever ways to leverage the tactile nature…
News media offers a unique opportunity to get creative. Whether you’re looking at clever ways to leverage the tactile nature…


Good advertising is a business investment rather than simply a cost so it pays to ensure you are choosing effective…
Good advertising is a business investment rather than simply a cost so it pays to ensure you are choosing effective…


You’ve defined your target audience and developed your creative idea. Now it’s time to build and execute your media plan….
You’ve defined your target audience and developed your creative idea. Now it’s time to build and execute your media plan….
Step-by-step guides on how to put premium news media to work for your brand.
Frequently asked questions about advertising with news media
All the answers to the most commonly asked questions about advertising with news brands from the ‘what’ to the ‘how’ and ‘why’







Australia’s premium news publishers – News Corp Australia, Nine and Seven West Media – are home to Australia’s news brands. News brands span multiple platforms including print, digital and events produced by premium publishers.
Australia’s premium news publishers – News Corp Australia, Nine and Seven West Media – are home to Australia’s news brands….







Backed by professionally produced premium news content, crafted and honed by experienced journalists, news brands are Australia’s most trusted source for news and information. The 2019 AdTrust study tells us that Australians trust the content they see in newspapers and premium online news platforms. What’s more, they also trust the advertising that appears alongside it. While trust is important – the AdTrust study found 48% of Australians say they are more likely to make a purchase when they trust the ad – it’s only one of the benefits of advertising with news brands. Reaching nine out of 10 Australians, news brands also offer scale in addition to a brand-safe environment and the ability to influence the daily agenda.
Backed by professionally produced premium news content, crafted and honed by experienced journalists, news brands are Australia’s most trusted source…







News media is a highly effective advertising channel with research suggesting advertising with newspapers increases overall return on investment by three times. A 2016 study by Benchmarketing analysed 500 econometric models to provide evidence of the impact news brands have on advertising campaigns. On a category by category basis, the research found adding news brands to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.
News media is a highly effective advertising channel with research suggesting advertising with newspapers increases overall return on investment by…







Several factors feed into the effectiveness of news brands including advanced data capabilities, increased audience engagement driven by quality journalism and brand-safe environments. A key factor is context which refers to the environment in which ads appear. Context applies to both print and digital; in the case of print, it could refer to a travel brand advertising alongside content in a dedicated travel section of the paper. For digital, context comes in to play with tailored native advertising or ads served alongside associated content such as articles about DIY aligning with ads for home improvement products. Context matters when it comes to targeted advertising because it’s a way of putting your product in front of people that have already shown an interest in the category associated with your brand. And with the pending loss of third party cookie data, it’s an effective way to ensure your ads are reaching the right audience at the right time.
Several factors feed into the effectiveness of news brands including advanced data capabilities, increased audience engagement driven by quality journalism…







Spanning print, digital and live events, news brands offer a range of advertising formats including, but not limited to, full-page ads, cover wraps, homepage takeovers, display, event sponsorships and podcast pre- and mid-rolls. To find out more about specific ad formats, contact our shareholders directly.
Spanning print, digital and live events, news brands offer a range of advertising formats including, but not limited to, full-page…
Publisher contacts
Interested in advertising with news brands?
Contact Australia’s news media publishers now.


News Corp Australia
News Corp Australia is part of News Corp a global, diversified media and information services company focused on creating and distributing authoritative and engaging content. The company comprises businesses across a range of media, including: news and information services, subscription video services in Australia, book publishing and digital real estate services.


Nine
When it comes to connecting brands with the passions of Australians, there’s no other media company like Nine. As the home of Australia’s most trusted and loved brands spanning news, business and finance, lifestyle, entertainment and sport, we pride ourselves on creating and curating quality content, accessed by consumers when and how they want.


Seven West Media
Seven West Media is one of Australia’s most prominent media companies, with a market leading presence in content production across broadcast television, publishing and digital.