Coming Soon: The Premium Effectivness Study Read More

Advice for investing in premium news media

What steps can you take to generate great business results with news media? 

Gary Ramage, News Corp Australia

How-tos How-tos
26th Aug

1: Choose your target audience
1: Choose your target audience
woman in red and white plaid long sleeve shirt using platinum coloured microsoft surface laptop computer

How-tos How-tos
26th Aug

2: Research media consumption behaviour
2: Research media consumption behaviour
woman placing sticky notes on wall

How-tos How-tos
26th Aug

3: Get creative
3: Get creative
person pointing white paper on wall

How-tos How-tos
26th Aug

4: Pick the most effective channels
4: Pick the most effective channels
man sitting on chair front of white MacBook

How-tos How-tos
26th Aug

5: Launch your campaign
5: Launch your campaign
How-tos

Step-by-step guides on how to put premium news media to work for your brand.

There are no results to display. Please try a different keyword or reset the filters to see everything.

Frequently asked questions about advertising with news media

All the answers to the most commonly asked questions about advertising with news brands from the ‘what’ to the ‘how’ and ‘why’

FAQ’s FAQ’s
27th Aug

What are ‘news brands’?

Australia’s premium news publishers – News Corp Australia, Nine and Seven West Media – are home to Australia’s news brands. News brands span multiple platforms including print, digital and events produced by premium publishers.

What are ‘news brands’?

Australia’s premium news publishers – News Corp Australia, Nine and Seven West Media – are home to Australia’s news brands….

FAQ’s FAQ’s
27th Aug

Why should I advertise with news brands?

Backed by professionally produced premium news content, crafted and honed by experienced journalists, news brands are Australia’s most trusted source for news and information. The 2019 AdTrust study tells us that Australians trust the content they see in newspapers and premium online news platforms. What’s more, they also trust the advertising that appears alongside it. While trust is important – the AdTrust study found 48% of Australians say they are more likely to make a purchase when they trust the ad – it’s only one of the benefits of advertising with news brands. Reaching nine out of 10 Australians, news brands also offer scale in addition to a brand-safe environment and the ability to influence the daily agenda.

Why should I advertise with news brands?

Backed by professionally produced premium news content, crafted and honed by experienced journalists, news brands are Australia’s most trusted source…

FAQ’s FAQ’s
27th Aug

Is news media an effective advertising channel?

News media is a highly effective advertising channel with research suggesting advertising with newspapers increases overall return on investment by three times. A 2016 study by Benchmarketing analysed 500 econometric models to provide evidence of the impact news brands have on advertising campaigns. On a category by category basis, the research found adding news brands to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.

Is news media an effective advertising channel?

News media is a highly effective advertising channel with research suggesting advertising with newspapers increases overall return on investment by…

FAQ’s FAQ’s
27th Aug

Why is news media so effective?

Several factors feed into the effectiveness of news brands including advanced data capabilities, increased audience engagement driven by quality journalism and brand-safe environments. A key factor is context which refers to the environment in which ads appear. Context applies to both print and digital; in the case of print, it could refer to a travel brand advertising alongside content in a dedicated travel section of the paper. For digital, context comes in to play with tailored native advertising or ads served alongside associated content such as articles about DIY aligning with ads for home improvement products. Context matters when it comes to targeted advertising because it’s a way of putting your product in front of people that have already shown an interest in the category associated with your brand. And with the pending loss of third party cookie data, it’s an effective way to ensure your ads are reaching the right audience at the right time. 

Why is news media so effective?

Several factors feed into the effectiveness of news brands including advanced data capabilities, increased audience engagement driven by quality journalism…

FAQ’s FAQ’s
27th Aug

What advertising formats do news brands offer?

Spanning print, digital and live events, news brands offer a range of advertising formats including, but not limited to, full-page ads, cover wraps, homepage takeovers, display, event sponsorships and podcast pre- and mid-rolls. To find out more about specific ad formats, contact our shareholders directly.

What advertising formats do news brands offer?

Spanning print, digital and live events, news brands offer a range of advertising formats including, but not limited to, full-page…

FAQ’s FAQ’s
27th Aug

Who reads news brands?

With nine out of 10 Australians reading news brands, there’s guaranteed to be an audience for your brand. 

Who reads news brands?

With nine out of 10 Australians reading news brands, there’s guaranteed to be an audience for your brand. 

There are no results to display. Please try a different keyword or reset the filters to see everything.

Publisher contacts

Interested in advertising with news brands?
Contact Australia’s news media publishers now.

News Corp
Nine
Seven
News Corp

News Corp Australia

News Corp Australia is part of News Corp a global, diversified media and information services company focused on creating and distributing authoritative and engaging content. The company comprises businesses across a range of media, including: news and information services, subscription video services in Australia, book publishing and digital real estate services.

Nine

Nine

When it comes to connecting brands with the passions of Australians, there’s no other media company like Nine. As the home of Australia’s most trusted and loved brands spanning news, business and finance, lifestyle, entertainment and sport, we pride ourselves on creating and curating quality content, accessed by consumers when and how they want.

Seven

Seven West Media

Seven West Media is one of Australia’s most prominent media companies, with a market leading presence in content production across broadcast television, publishing and digital.