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How to put premium news media to work for your brand

Underpinned by quality journalism, advanced data capabilities and brand-safe environments, news brands offer advertisers unique advantages that produce real business results. Here’s how to utilise them.

News Corp Australia

How-tos How-tos
26th Aug

1: Choose your target audience

Before you start thinking about your target audience, first, define your business objectives. Are you looking to drive brand, product…

1: Choose your target audience

Before you start thinking about your target audience, first, define your business objectives. Are you looking to drive brand, product…

woman in red and white plaid long sleeve shirt using platinum coloured microsoft surface laptop computer

How-tos How-tos
26th Aug

2: Research media consumption behaviour

The next step in creating a news media campaign is to familiarise yourself with your audience’s media consumption habits. This…

2: Research media consumption behaviour

The next step in creating a news media campaign is to familiarise yourself with your audience’s media consumption habits. This…

woman placing sticky notes on wall

How-tos How-tos
26th Aug

3: Get creative

News media offers a unique opportunity to get creative. Whether you’re looking at clever ways to leverage the tactile nature…

3: Get creative

News media offers a unique opportunity to get creative. Whether you’re looking at clever ways to leverage the tactile nature…

person pointing white paper on wall

How-tos How-tos
26th Aug

4: Pick the most effective channels

Good advertising is a business investment rather than simply a cost so it pays to ensure you are choosing effective…

4: Pick the most effective channels

Good advertising is a business investment rather than simply a cost so it pays to ensure you are choosing effective…

man sitting on chair front of white MacBook

How-tos How-tos
26th Aug

5: Launch your campaign

You’ve defined your target audience and developed your creative idea. Now it’s time to build and execute your media plan….

5: Launch your campaign

You’ve defined your target audience and developed your creative idea. Now it’s time to build and execute your media plan….

How-tos How-tos
26th Aug

6: Measure campaign performance

Measuring campaign performance is an essential step to verify return on investment (ROI) and optimise future campaign effectiveness. ROI is…

6: Measure campaign performance

Measuring campaign performance is an essential step to verify return on investment (ROI) and optimise future campaign effectiveness. ROI is…

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