2: Research media consumption behaviour

The next step in creating a news media campaign is to familiarise yourself with your audience’s media consumption habits. This is critical to selecting a mix of platforms that can reach your audience and capture their attention. The audiences of news brands are vast with the medium itself spanning a variety of platforms so it’s worth taking a moment to consider when, where and how your target engages with news media.

News brands reach 18.2 million Australians, 17.2 million of them in digital while 12.7 million people read printed newspapers. That’s two in three Australians.