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How-tos

4: Pick the most effective channels

Good advertising is a business investment rather than simply a cost so it pays to ensure you are choosing effective channels. And 2016 research conducted by NewsMediaWorks found news media is a top channel for gaining cut through and lifting recall, with an average of one-in-three buyers saying they recall seeing ads in news media when they’re in the early stages of the buying cycle.

One-in-three buyers recall seeing ads in news media when they’re in the early stages of the buying cycle.