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5: Launch your campaign

You’ve defined your target audience and developed your creative idea. Now it’s time to build and execute your media plan. The success of the launch will be determined by the alignment of your objectives with the right media for the job. So ensure you choose the media that puts your message in the mind of your audience up until the point of purchase.

Choose the right media to ensure your brand message stays in the mind of the consumer right up until the point of purchase