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How-tos

6: Measure campaign performance

Measuring campaign performance is an essential step to verify return on investment (ROI) and optimise future campaign effectiveness. ROI is calculated by measuring the sales revenue generated by the campaign, divided by the cost of the campaign. Consideration should also be given to your original objectives to ensure you are seeing the results you set out to achieve.

Measuring campaign performance is an essential step to verify return on investment (ROI) and optimise future campaign effectiveness