Advertising in news is more effective than advertising on social media platforms DOWNLOAD 'THE SOCIAL CHAPTER' NOW


1: Choose your target audience

Before you start thinking about your target audience, first, define your business objectives. Are you looking to drive brand, product awareness or sales? With the outcome clearly defined, it’s time to determine the best audience to influence so you can achieve your objectives. 

Reaching nine out of 10 Australians, news brands put advertisers in touch with target audiences on a vast scale.

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