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1: Choose your target audience

Before you start thinking about your target audience, first, define your business objectives. Are you looking to drive brand, product awareness or sales? With the outcome clearly defined, it’s time to determine the best audience to influence so you can achieve your objectives. 

Reaching nine out of 10 Australians, news brands put advertisers in touch with target audiences on a vast scale.

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How-tos How-tos
26th Aug

2: Research media consumption behaviour
2: Research media consumption behaviour
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