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An in-depth look at the benefits news brands offer your brand or business

Case studies and insights to demonstrate how consumer’s trust in premium news brands drives business growth.

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Deep Dives Case Studies
30th Aug

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

Deep Dives Case Studies
27th Aug

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

Deep Dives Case Studies
27th Aug

News does the heavy lifting for Nissan

Why news plays a vital role in the media mix for Nissan

News does the heavy lifting for Nissan

Why news plays a vital role in the media mix for Nissan

Deep Dives Case Studies
11th Jun

Tourism Australia x The Sun Herald

The Brief Our challenge was to help boost confidence in domestic tourism and encourage Australians to make travel plans by…

Tourism Australia x The Sun Herald

The Brief Our challenge was to help boost confidence in domestic tourism and encourage Australians to make travel plans by…

Deep Dives Case Studies
11th Jun

rebel x The Sun Herald

The Brief Although rebel is a well-known and established sports retailer, it aspires to stand for more. rebel developed their “Sport…

rebel x The Sun Herald

The Brief Although rebel is a well-known and established sports retailer, it aspires to stand for more. rebel developed their “Sport…

Deep Dives Case Studies
11th Jun

Samsung x The Sunday Age

The Brief For Australians, sport is engaging because at its core it taps into the emotions of a nation, unites…

Samsung x The Sunday Age

The Brief For Australians, sport is engaging because at its core it taps into the emotions of a nation, unites…

Deep Dives Case Studies
11th Jun

IWC Schaffhausen x The Australian Financial Review

The Brief When luxury Swiss watchmakers IWC Schaffhausen opened a flagship boutique in Sydney, the brief was to ensure their…

IWC Schaffhausen x The Australian Financial Review

The Brief When luxury Swiss watchmakers IWC Schaffhausen opened a flagship boutique in Sydney, the brief was to ensure their…

Deep Dives Case Studies
16th Mar

NRMA x The Sydney Morning Herald

The Brief NRMA came to Nine exclusively to launch this print-led campaign. A campaign to play on NRMA’s “Here to…

NRMA x The Sydney Morning Herald

The Brief NRMA came to Nine exclusively to launch this print-led campaign. A campaign to play on NRMA’s “Here to…

Deep Dives Case Studies
16th Mar

Cartier x The Sydney Morning Herald

The Brief The Cartier gloss wrap of The Sydney Morning Herald was designed to celebrate the launch of a series of pop-up…

Cartier x The Sydney Morning Herald

The Brief The Cartier gloss wrap of The Sydney Morning Herald was designed to celebrate the launch of a series of pop-up…

Deep Dives Case Studies
16th Mar

Commonwealth Bank x The Sydney Morning Herald

The Brief In late 2019, Commonwealth Bank Australia (CBA) launched a financial abuse campaign with Nine that aimed to start…

Commonwealth Bank x The Sydney Morning Herald

The Brief In late 2019, Commonwealth Bank Australia (CBA) launched a financial abuse campaign with Nine that aimed to start…

Deep Dives Case Studies
16th Mar

Paw by Blackmores x Good Weekend

The Brief Health supplement brand Blackmores approached Nine in mid-2020 to launch their new range of pet supplements, designed to…

Paw by Blackmores x Good Weekend

The Brief Health supplement brand Blackmores approached Nine in mid-2020 to launch their new range of pet supplements, designed to…

Deep Dives Case Studies
16th Mar

Visit Victoria x The Age

The Brief Following extensive COVID-19 restrictions throughout 2020, Visit Victoria were looking for ways to encourage Victorians to buy local…

Visit Victoria x The Age

The Brief Following extensive COVID-19 restrictions throughout 2020, Visit Victoria were looking for ways to encourage Victorians to buy local…

Deep Dives Case Studies
9th Oct

Maserati x Good Weekend

The challenge Nine’s news brands make the Maserati Trofeo accessible while building a halo of aspiration across the luxury brand….

Maserati x Good Weekend

The challenge Nine’s news brands make the Maserati Trofeo accessible while building a halo of aspiration across the luxury brand….

Deep Dives Case Studies
2nd Sep

How news brands outed Australia’s worst serial killer

The challenge Heart Foundation research shows only half of the Australian population perceives heart attack to be relevant to them,…

How news brands outed Australia’s worst serial killer

The challenge Heart Foundation research shows only half of the Australian population perceives heart attack to be relevant to them,…

Deep Dives Case Studies
2nd Sep

MLC helps affluent Australians to reimagine retirement

The challenge MLC sought to educate affluent Australians and encourage them to question whether they are living for today or…

MLC helps affluent Australians to reimagine retirement

The challenge MLC sought to educate affluent Australians and encourage them to question whether they are living for today or…

Responding to COVID-19 Responding to COVID-19
26th Aug

How we’re keeping you informed during this crisis

James Chessell, Executive Editor of Australian Metro Publishing for Nine says misinformation can spread as quickly as the virus itself…

How we’re keeping you informed during this crisis

James Chessell, Executive Editor of Australian Metro Publishing for Nine says misinformation can spread as quickly as the virus itself…

Responding to COVID-19 Responding to COVID-19
26th Aug

The empty newsroom: Putting out The Age while in lockdown

The Age’s Tom Cowie says that for the first time in its 165-year history, print editions of The Age are…

The empty newsroom: Putting out The Age while in lockdown

The Age’s Tom Cowie says that for the first time in its 165-year history, print editions of The Age are…

Responding to COVID-19 Responding to COVID-19
26th Aug

News Corp’s Lou Barrett: ‘Be there for communities when times are tough…

The coronavirus pandemic has thrown advertising into one of its most challenging times but News Corp’s Lou Barrett is confident…

News Corp’s Lou Barrett: ‘Be there for communities when times are tough…

The coronavirus pandemic has thrown advertising into one of its most challenging times but News Corp’s Lou Barrett is confident…

Responding to COVID-19 Responding to COVID-19
26th Aug

The experience of covering the crisis of a generation while working remotel…

John McDuling, National Business Editor for The Sydney Morning Herald, shares his experience of reporting on what could well be…

The experience of covering the crisis of a generation while working remotel…

John McDuling, National Business Editor for The Sydney Morning Herald, shares his experience of reporting on what could well be…

Responding to COVID-19 Responding to COVID-19
26th Aug

News cuts paywall to free up virus reporting

In a bid to keep Australians better informed during the COVID-19 crisis, News Corp will lift the paywalls on its…

News cuts paywall to free up virus reporting

In a bid to keep Australians better informed during the COVID-19 crisis, News Corp will lift the paywalls on its…

woman in red and white plaid long sleeve shirt using platinum coloured microsoft surface laptop computer

Responding to COVID-19 Responding to COVID-19
26th Aug

Divided we stand: remote newsrooms get the job done

The Australian, The Daily Telegraph, The Sydney Morning Herald and The Age, are now being put together from the couches…

Divided we stand: remote newsrooms get the job done

The Australian, The Daily Telegraph, The Sydney Morning Herald and The Age, are now being put together from the couches…

Responding to COVID-19 Responding to COVID-19
26th Aug

9Now launches dedicated subsection for COVID-19

Nine has launched a dedicated subsection of 9Now to carry the content of Federal Government and health authority press conferences….

9Now launches dedicated subsection for COVID-19

Nine has launched a dedicated subsection of 9Now to carry the content of Federal Government and health authority press conferences….

Responding to COVID-19 Responding to COVID-19
26th Aug

A test of all our brand’s values

In a piece first published in The Australian Financial Review, Nine CEO Hugh Marks said COVID-19 presents a once in…

A test of all our brand’s values

In a piece first published in The Australian Financial Review, Nine CEO Hugh Marks said COVID-19 presents a once in…

Responding to COVID-19 Responding to COVID-19
26th Aug

Coronavirus underscores the crucial role of the free press in a crisis

In each of the crises from the Summer of Hell, the most valuable thing of all – the thing that…

Coronavirus underscores the crucial role of the free press in a crisis

In each of the crises from the Summer of Hell, the most valuable thing of all – the thing that…

Responding to COVID-19 Responding to COVID-19
26th Aug

News Corp publishes an open letter to advertisers: ‘We’re ready to work…

News Corp Australia’s metro mastheads have published an open letter to advertisers saying “It’s our turn to help you”. The…

News Corp publishes an open letter to advertisers: ‘We’re ready to work…

News Corp Australia’s metro mastheads have published an open letter to advertisers saying “It’s our turn to help you”. The…

Responding to COVID-19 Responding to COVID-19
26th Aug

News Corp Education site Kids News to assist with home-schooling

Education website Kids News is helping parents across Australia who have children at home but lack access to online learning….

News Corp Education site Kids News to assist with home-schooling

Education website Kids News is helping parents across Australia who have children at home but lack access to online learning….

Deep Dives Case Studies
26th Aug

BizCover launches Business Class for regional business owners

The challenge Online business insurance broker BizCover sought to replicate the success it had seen in metro markets within regional…

BizCover launches Business Class for regional business owners

The challenge Online business insurance broker BizCover sought to replicate the success it had seen in metro markets within regional…

Deep Dives Case Studies
11th Aug

Taking an agenda-setting event virtual

The challenge As part of a long-standing partnership with Deloitte, The Australian Financial Review was scheduled to host the AFR…

Taking an agenda-setting event virtual

The challenge As part of a long-standing partnership with Deloitte, The Australian Financial Review was scheduled to host the AFR…

Responding to COVID-19 Responding to COVID-19
11th Aug

News Corp creates COVID Files with consumer behaviour insights for ad agenc…

News Corp Australia launched the COVID Files to give agencies and marketers data and insights on how the pandemic affecting…

News Corp creates COVID Files with consumer behaviour insights for ad agenc…

News Corp Australia launched the COVID Files to give agencies and marketers data and insights on how the pandemic affecting…

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