An in-depth look at the benefits news brands offer your brand or business
Case studies and insights to demonstrate how consumer’s trust in premium news brands drives business growth.
Escape



The Brief When NRMA Insurance released ‘A Fire Inside’ – a significant project including a film, a book and a…
The Brief When NRMA Insurance released ‘A Fire Inside’ – a significant project including a film, a book and a…



News media provides an effective contextual advertising environment for MYOB
News media provides an effective contextual advertising environment for MYOB


How “being in the news” helped ANZ change brand perceptions
How “being in the news” helped ANZ change brand perceptions


Why news plays a vital role in the media mix for Nissan
Why news plays a vital role in the media mix for Nissan


The Brief Our challenge was to help boost confidence in domestic tourism and encourage Australians to make travel plans by…
The Brief Our challenge was to help boost confidence in domestic tourism and encourage Australians to make travel plans by…


The Brief Although rebel is a well-known and established sports retailer, it aspires to stand for more. rebel developed their “Sport…
The Brief Although rebel is a well-known and established sports retailer, it aspires to stand for more. rebel developed their “Sport…


The Brief For Australians, sport is engaging because at its core it taps into the emotions of a nation, unites…
The Brief For Australians, sport is engaging because at its core it taps into the emotions of a nation, unites…


The Brief When luxury Swiss watchmakers IWC Schaffhausen opened a flagship boutique in Sydney, the brief was to ensure their…
The Brief When luxury Swiss watchmakers IWC Schaffhausen opened a flagship boutique in Sydney, the brief was to ensure their…


The Brief NRMA came to Nine exclusively to launch this print-led campaign. A campaign to play on NRMA’s “Here to…
The Brief NRMA came to Nine exclusively to launch this print-led campaign. A campaign to play on NRMA’s “Here to…


The Brief The Cartier gloss wrap of The Sydney Morning Herald was designed to celebrate the launch of a series of pop-up…
The Brief The Cartier gloss wrap of The Sydney Morning Herald was designed to celebrate the launch of a series of pop-up…


The Brief In late 2019, Commonwealth Bank Australia (CBA) launched a financial abuse campaign with Nine that aimed to start…
The Brief In late 2019, Commonwealth Bank Australia (CBA) launched a financial abuse campaign with Nine that aimed to start…


The Brief Health supplement brand Blackmores approached Nine in mid-2020 to launch their new range of pet supplements, designed to…
The Brief Health supplement brand Blackmores approached Nine in mid-2020 to launch their new range of pet supplements, designed to…


The Brief Following extensive COVID-19 restrictions throughout 2020, Visit Victoria were looking for ways to encourage Victorians to buy local…
The Brief Following extensive COVID-19 restrictions throughout 2020, Visit Victoria were looking for ways to encourage Victorians to buy local…


The challenge Nine’s news brands make the Maserati Trofeo accessible while building a halo of aspiration across the luxury brand….
The challenge Nine’s news brands make the Maserati Trofeo accessible while building a halo of aspiration across the luxury brand….


The challenge Heart Foundation research shows only half of the Australian population perceives heart attack to be relevant to them,…
The challenge Heart Foundation research shows only half of the Australian population perceives heart attack to be relevant to them,…


The challenge MLC sought to educate affluent Australians and encourage them to question whether they are living for today or…
The challenge MLC sought to educate affluent Australians and encourage them to question whether they are living for today or…


James Chessell, Executive Editor of Australian Metro Publishing for Nine says misinformation can spread as quickly as the virus itself…
James Chessell, Executive Editor of Australian Metro Publishing for Nine says misinformation can spread as quickly as the virus itself…


The Age’s Tom Cowie says that for the first time in its 165-year history, print editions of The Age are…
The Age’s Tom Cowie says that for the first time in its 165-year history, print editions of The Age are…


The coronavirus pandemic has thrown advertising into one of its most challenging times but News Corp’s Lou Barrett is confident…
The coronavirus pandemic has thrown advertising into one of its most challenging times but News Corp’s Lou Barrett is confident…


John McDuling, National Business Editor for The Sydney Morning Herald, shares his experience of reporting on what could well be…
John McDuling, National Business Editor for The Sydney Morning Herald, shares his experience of reporting on what could well be…


In a bid to keep Australians better informed during the COVID-19 crisis, News Corp will lift the paywalls on its…
In a bid to keep Australians better informed during the COVID-19 crisis, News Corp will lift the paywalls on its…



The Australian, The Daily Telegraph, The Sydney Morning Herald and The Age, are now being put together from the couches…
The Australian, The Daily Telegraph, The Sydney Morning Herald and The Age, are now being put together from the couches…


Nine has launched a dedicated subsection of 9Now to carry the content of Federal Government and health authority press conferences….
Nine has launched a dedicated subsection of 9Now to carry the content of Federal Government and health authority press conferences….


In a piece first published in The Australian Financial Review, Nine CEO Hugh Marks said COVID-19 presents a once in…
In a piece first published in The Australian Financial Review, Nine CEO Hugh Marks said COVID-19 presents a once in…


In each of the crises from the Summer of Hell, the most valuable thing of all – the thing that…
In each of the crises from the Summer of Hell, the most valuable thing of all – the thing that…


News Corp Australia’s metro mastheads have published an open letter to advertisers saying “It’s our turn to help you”. The…
News Corp Australia’s metro mastheads have published an open letter to advertisers saying “It’s our turn to help you”. The…


Education website Kids News is helping parents across Australia who have children at home but lack access to online learning….
Education website Kids News is helping parents across Australia who have children at home but lack access to online learning….


The challenge Online business insurance broker BizCover sought to replicate the success it had seen in metro markets within regional…
The challenge Online business insurance broker BizCover sought to replicate the success it had seen in metro markets within regional…


The challenge As part of a long-standing partnership with Deloitte, The Australian Financial Review was scheduled to host the AFR…
The challenge As part of a long-standing partnership with Deloitte, The Australian Financial Review was scheduled to host the AFR…


News Corp Australia launched the COVID Files to give agencies and marketers data and insights on how the pandemic affecting…
News Corp Australia launched the COVID Files to give agencies and marketers data and insights on how the pandemic affecting…