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Case Studies

NRMA x The Sydney Morning Herald

The Brief

NRMA came to Nine exclusively to launch this print-led campaign.

A campaign to play on NRMA’s “Here to Help” brand proposition and raise awareness around the need for households to begin preparation for the summer bush fire season ahead.

The Execution

The campaign was launched on the first day of the bushfire season, wrapping The Sydney Morning Herald with an archival cover of the newspaper from 1994’s Black Friday – one of our worst bushfire days in history.

Revealed in the spread was a call to arms to reserve the first Saturday of every month to carry out some home maintenance: clear those gutters, cut the grass, clear the flammable items from around your perimeter.

Case Studies Case Studies
8th Mar

Yalumba: Book a Table, Embrace Australia
Yalumba: Book a Table, Embrace Australia

Case Studies Case Studies
8th Mar

Dell Technologies: inform, educate, empower
Dell Technologies: inform, educate, empower

Case Studies Case Studies
8th Mar

NRMA: A Fire Inside
NRMA: A Fire Inside
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