The influential power of news
From kitchen tables to business boardrooms, news brands determine the daily agenda.
Marina Neil
The morning news habit – the ritual of checking the headlines over breakfast or during the morning commute – is an important part of Australian life.
A 2018 US study of news-consumption behaviour found many respondents follow the same routine reading news at specific times every day.
Whether in print or online, news media continues to set the daily agenda.
Around the world, a Reuters Institute study found online services are the first source of daily news with many seeking out the news of the day before they even get out of bed.
While business models and news habits change, the large audiences who trust news brands when looking for in-depth content and analysis remain. Australia’s major news brands are also where people turn for breaking news and in times of crisis.
Smart marketers know that this engagement primes audiences to receive advertising messages.
To be successful, print adverts have to be multi-layered. Here are some examples that do just that.
To be successful, print adverts have to be multi-layered. Here are some examples that do just that.
In 2018, Nine’s Australian Financial Review created the unique and immersive branded content series for Chubb insurance using premium storytelling…
In 2018, Nine’s Australian Financial Review created the unique and immersive branded content series for Chubb insurance using premium storytelling…
Here are some examples from home and abroad to get your creative juices flowing.
Journalism: the unique strength of news brands
Journalism is what draws readers to Australia’s trusted news brands and sets them apart from other forms of media. With the power to effect major change, journalism drives emotional responses creating connections with Australians.
News Corp Australia David Caird, Herald Sun Escape news.com.au News Corp Australia
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.
At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.
At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.
Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was accepted as the leading submission for Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference held in New York on 21September 2021.
Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was accepted as the leading submission for Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference held in New York on 21September 2021.
Research you can use to help your brand leverage Australia’s most trusted medium.