The inspiring use of news brands
News brands offer a vast platform for advertisers to creatively convey their messages. Whether you’re talking print, digital, events or a combination of all three, news brands are the ideal vehicle to speak to a highly-engaged audience. But where to start? Here are some examples from home and abroad to get your creative juices flowing.


To be successful, print adverts have to be multi-layered. Here are some examples that do just that.
To be successful, print adverts have to be multi-layered. Here are some examples that do just that.


In 2018, Nine’s Australian Financial Review created the unique and immersive branded content series for Chubb insurance using premium storytelling…
In 2018, Nine’s Australian Financial Review created the unique and immersive branded content series for Chubb insurance using premium storytelling…


The Heart Foundation and News Corp leveraged Australia’s fascination with true crime to launch the editorial advocacy campaign, ‘Australia’s biggest…
The Heart Foundation and News Corp leveraged Australia’s fascination with true crime to launch the editorial advocacy campaign, ‘Australia’s biggest…