Written news reaches an incredible 97 per cent of Australians aged 14+ each month. GET THE FACTS NOW
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most. DOWNLOAD THE FACTS NOW
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Perspectives

The Whole Story with Geraldine Davys, CMO, Nissan Australia

We talked to Geraldine Davys, Chief Marketing Officer at Nissan Australia about how she uses news to draw customers through the marketing funnel.

You’re advertising at a point where the consumer is actually focused
GERALDINE DAVYS
CMO, Nissan Australia

How do we know news is working?

“News continues to be on our media plan, every week, of every month, of every year”

Geraldine knows that in our day-to-day lives we’re bombarded with advertising – whether we’re on the couch watching TV, scrolling through our socials, or driving kids to sports practice.

For her, news offers a uniquely effective platform for advertising – unique because people tend to stop and really focus on the news. Unlike other media channels that are passively absorbed, when we read news we’re actively engaged in understanding and even analysing the information that is being presented. After all, news informs how we go about our lives. So, to use Geraldine’s words, when you’re advertising in or around news “you’re advertising at a point where the consumer is actually focused”.

That’s why news is a key part of her media plan, week on week, and part of the formula that drives Nissan in delivering ROI success.

Why News Perspectives
15th Mar

Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.

Burning Questions

Learn how agency leaders use news publishing to deliver results for clients.
Burning Questions

Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.

Burning Questions: What are the biggest news publishing misconceptions that need to be debunked?

Why News Perspectives
15th Mar

Burning Questions: What makes news publishing a game changer?
There are no results to display. Please try a different keyword or reset the filters to see everything.