How do we know news is working? Hear what Australia’s most influential CMOs have to say WATCH NOW

CMO Perspectives

The Whole Story with Kate Whitney, CMO, Marley Spoon

We talked to Kate Whitney, Chief Marketing Officer about how she uses news to constantly fill her marketing funnel with new customers.


I don’t want to wait years for unprompted brand recall.
Kate Whitney
CMO, Marley Spoon

How do we know news is working?

“We can reach someone when they’re ready to absorb information.”

Kate uses a two-speed marketing approach with a considerable portion of her budget allocated to attracting new customers. Keeping the top of her marketing funnel constantly filled is a key priority; and this is where news plays a critical role.

People come to news to find out what’s new in the world, which makes it an ideal place to put messaging if you have a new product you want them to consider. For Kate and Marley Spoon, understanding consumer behaviour makes this even more potent. Knowing people often think about dinner in the morning, and that Mondays are a time when people want to put the excesses of the weekend behind them, targeting messages within news and around these moments raises their effectiveness.

As a constant way to attract new customers, and drive both unaided brand awareness and unprompted recall, news delivers. That’s why news is always a part of the media mix for Marley Spoon.

Why News CMO Perspectives
25th Aug

The Whole Story with Geraldine Davys, CMO, Nissan Australia

We talked to Geraldine about how she uses news to draw customers through the marketing funnel.

The Whole Story with Geraldine Davys, CMO, Nissan Australia

We talked to Geraldine about how she uses news to draw customers through the marketing funnel.

Why News CMO Perspectives
25th Aug

The Whole Story with Josh Grace, former CMO, Samsung

We talked to Josh about how he uses news to reach younger audiences.

The Whole Story with Josh Grace, former CMO, Samsung

We talked to Josh about how he uses news to reach younger audiences.

Why News CMO Perspectives
25th Aug

The Whole Story with Trisca Scott-Branagan, Former CMO#5 and Head of Personalisation, Group Marketing, ANZ

We talked to Trisca about how she uses news to build relevance with key decision makers.

The Whole Story with Trisca Scott-Branagan, Former CMO#5 and Head of Personalisation, Group Marketing, ANZ

We talked to Trisca about how she uses news to build relevance with key decision makers.

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