Total news publishing will deliver the returns you’re after – fast

Published Mi3

Even mature brands like NRMA Insurance and Tourism and Events Queensland are notching massive gains through news advertising and content campaigns – in leads, awareness, brand preference and intent, says ThinkNewsBrands CEO, Vanessa Lyons. Just ask marketing and customer chiefs Michelle Klein and Kim McConnie.

There’s never been more pressure on marketers than there is today.

CEOs have always expected marketing to help drive business results but the expectation to deliver maximum value as quickly as possible is at an all-time high. 

Despite this, the environment is challenging. Budget constraints mean marketers must find efficiencies, and heightened sensitivity around reputation is leaving little room for mistakes to be made. 

Marketing leaders must now be intensely focused on making the right decisions to deliver maximum return and impact. 

Against this backdrop, news publishing stands out as one of the most effective channels at a marketer’s disposal with the power to deliver positive impact across every KPI. 

Three recent campaigns – NRMA Insurance A Help Company; NRMA Insurance Help Our Highway and Tourism and Events Queensland’s Bluey’s World, For Real Life – demonstrate this compellingly.