Why choose news brands?
Backed by professionally produced premium news content, crafted and honed by experienced journalists, news brands are Australia’s most trusted source for news and information. The 2019 AdTrust study showed Australians trust the content they see in newspapers and premium online news platforms more than any other medium. What’s more, they also trust the advertising that appears alongside it. And almost half of all Australians say they are more likely to purchase a product when they trust the ad.
Trust is important but it’s only one of the benefits of advertising with news brands.
Australia’s most trusted mastheads drive the daily agenda and so when audiences interact with news media, it’s a lean-forward experience. News consumers pay attention. This engagement flows to the ads within the medium increasing brand memorability and mental availability. The result is a top-of-mind presence which leads to greater sales for brands that advertise in news media versus those that do not.
With news brands reaching nine out of 10 Australians, advertisers can use scale to their advantage.
And unlike other advertising options, news brands offer transparent and regulated environments that keep businesses and their customers out of harm’s way.
Spanning the mediums of print, online, podcasts and live events, news brands offer a vast canvas to creatively communicate your message.
So whether you’re looking to build a brand, cement or establish your reputation or drive short-term sales, news brands are the perfect partner for the job.