Why choose news brands?
News brands drive the daily agenda and when audiences interact with news media, it’s a lean-forward experience. News consumers pay attention across the whole day with nearly half preferring to read the news in the afternoon or evening and many reading news for more than 30 minutes a day.
The Total News audience is diverse and growing, equally spanning all demographics from the hard to reach 14-to-34s to 35-to-54s and 55 plus. Reaching 96% of Australians every month means news has your audience, regardless of age, income, location, or device.
News is also a highly effective advertising platform. The Benchmark Series research, conducted in 2021, confirms that high levels of engagement, attributable to the informative and breaking nature of news, flows to the ads within the medium increasing brand memorability and propensity to purchase. The research found the combination of print and digital news generates 3.5 times greater brand lift and print yields 8.5 times greater unprompted recall than the run of the internet.
Advertising in printed national and metro newspapers yields 8.5 times greater unpromoted recall than the run of the internet
The result for advertisers is a top-of-mind presence which leads to greater sales for brands that advertise in news media versus those that do not. This is particularly relevant for light category buyers, the most important consumers for brand growth, with The Benchmark Series finding news delivers almost three times the brand lift of run of the internet.
At the heart of news brands is professionally produced premium news content, crafted and honed by experienced journalists making news brands Australia’s most trusted source for news and information.
Unlike other advertising channels, news brands offer transparent and regulated environments that keep businesses and their customers out of harm’s way.
Spanning the mediums of print, online, podcasts and live events, news brands offer a vast canvas to creatively communicate your message. Campaigns can be created quickly and cost effectively allowing brands to be responsive to the news of the day.
Whether you’re looking to build a brand, cement or establish your reputation or drive short-term sales, news brands are the perfect partner for the job.