Fundamentals: Facts and stats November, 2023
Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News.
Are you heading to the CMO Summit 2024?
Join us at the CMO Summit for an unparalleled opportunity to connect with industry trailblazers and influence the future of marketing. Gain valuable insights, stay ahead of the curve, and propel your organisation to success. As the Official Media Partner, we look forward to seeing the best of the industry at the CMO Summit! Don’t miss out on this exciting opportunity to shape the future of marketing!
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most
Understanding how advertisers can better leverage today’s media consumption patterns for maximum impact is the subject of groundbreaking new research from ThinkNewsBrands in partnership with leading market research consultancy, Fiftyfive5.
For media that produces powerful business results, ThinkNewsBrands.
Total News & Publishing is the unsung hero in delivering brand growth. Align your brand with the media platform that reaches 96% of Australians and sets the nation’s daily agenda.
CMO Perspectives: Burning Questions
Hear what Australia’s most influential CMOs have to say, and lessons learned when it comes to leveraging news & publishing to achieve their marketing objectives.
Total News: Mighty Power For Mighty Sales
Total News delivers a guaranteed sales activation when it matters. If you want to increase short term gains, then supercharge your mix by shifting 6% more to news for powerful results.
The Benchmark Series: The Youth Chapter
The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic, proving that each week, news & publishing engages more young Australians than any other channel.
Who are we
ThinkNewsBrands is here to help advertisers and their agencies understand how advertising in today’s news content drives real business results.
Premium news content influences Australians every day creating an unmissable opportunity for brands to engage, inform and inspire. ThinkNewsBrands shows you how
What We Represent
20.8 million Aussies
read the news each week; that’s 96% of Australians aged 14+
More Aussies read news
than those who drink milk or eat fruit each week
Six in 10
pay for their news, providing reliable and consistent audience reach
Explore in depth data and knowledge into ThinkNewsBrands
Resource Library
Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience.
Sustainability
Understand the role of The Environment Advisory Group and how publishers are working together to ensure the sustainability of print.
Knowledge Exchange
Deepen your understanding of news media and the real business results it produces for brands.
Latest trending news
Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.
Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.
Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.
Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.