

Why News Brands
Research shows news brands are Australia’s most trusted media channel. This trust creates a halo effect for brands advertising within them. While trust is important, it’s only one of the benefits of advertising with news brands. With the ability to influence daily conversations and the advantage of relevant, contextual placement, news brands produce real business results for advertisers.
Why News Brands
19 million
people read the news each week; that’s 9 out of 10 Australians aged 14+
Over half
read their news before lunch time
Growth
in readership across all states, reaching 97% of the adult population


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Resource Library
Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience.
Help Centre
What steps can you take to generate great business results with news media?
Knowledge Exchange
Deepen your understanding of news media and the real business results it produces for brands.
Latest trending news





Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.



In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.
In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.



Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials.
Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials.