

Why News Brands
Research shows news brands are Australia’s most trusted media channel. This trust creates a halo effect for brands advertising within them. While trust is important, it’s only one of the benefits of advertising with news brands. With the ability to influence daily conversations and the advantage of relevant, contextual placement, news brands produce real business results for advertisers.
Why News Brands
19 million
people read the news each week; that’s 9 out of 10 Australians aged 14+
Over half
read their news before lunch time
Growth
in readership across all states, reaching 97% of the adult population


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Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience.
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Deepen your understanding of news media and the real business results it produces for brands.
Latest trending news



The Australian news media industry is thriving with Total News reaching an audience of 20.5 million Australians. The focus is now switching to the audiences of tomorrow to ensure they can engage with news in ways that suit their lifestyle.
The Australian news media industry is thriving with Total News reaching an audience of 20.5 million Australians. The focus is now switching to the audiences of tomorrow to ensure they can engage with news in ways that suit their lifestyle.



According to a new study published by Neurology, and reported by The Times, reading a newspaper can give you the thinking skills of someone 13 years younger.
According to a new study published by Neurology, and reported by The Times, reading a newspaper can give you the thinking skills of someone 13 years younger.



With digital news acting as the growth engine for Australian news brands, publishers are now sitting on vast troves of data about their readers.
With digital news acting as the growth engine for Australian news brands, publishers are now sitting on vast troves of data about their readers.