For media that produces real business results, ThinkNewsBrands.
Align your brand with the media platform that reaches nine out of 10 Australians and sets the nation’s daily agenda. With an attentive and engaged audience that relies on the news to inform their views, news brands provide an advertiser relevant, independently measured, brand-safe platform that produces real business results.
The Benchmark Series: The Youth Chapter
The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic, proving that each week, news engages more young Australians than any other channel. Click here to check out The Youth Chapter.
The Whole Story with Kate Whitney, Chief Marketing Officer, Marley Spoon
We talked to Kate Whitney, Chief Marketing Officer about how news can play a critical role in filling a marketing funnel with new customers. Watch the full interview here.
The Benchmark Series:
The powerful impact of placement.
The Benchmark Series is Australia’s largest cross-media advertising effectiveness study. The initial roll out of the research shows national and metro news is a highly effective advertising channel based on its unique ability to encode brand memories, click here for the full findings.
The Whole Story: News is a fundamental part of the day for Australians.
News brands reach 10 million Australians every day and generate superior brand recall and uplift making news the ideal partner for brands of all shapes and sizes, click here to check out The Whole Story.
Why News Brands
Research shows news brands are Australia’s most trusted media channel. This trust creates a halo effect for brands advertising within them. While trust is important, it’s only one of the benefits of advertising with news brands. With the ability to influence daily conversations and the advantage of relevant, contextual placement, news brands produce real business results for advertisers.
Why News Brands
19 million
people read the news each week; that’s 9 out of 10 Australians aged 14+
Over half
read their news before lunch time
Growth
in readership across all states, reaching 97% of the adult population
Explore in depth data and knowledge into ThinkNewsBrands
Resource Library
Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience.
Help Centre
What steps can you take to generate great business results with news media?
Knowledge Exchange
Deepen your understanding of news media and the real business results it produces for brands.
Latest trending news
With digital news acting as the growth engine for Australian news brands, publishers are now sitting on vast troves of data about their readers.
With digital news acting as the growth engine for Australian news brands, publishers are now sitting on vast troves of data about their readers.
Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.
In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.