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For media that produces real business results, ThinkNewsBrands.

Align your brand with the media platform that reaches nine out of 10 Australians and sets the nation’s daily agenda. With an attentive and engaged audience that relies on the news to inform their views, news brands provide an advertiser relevant, independently measured, brand-safe platform that produces real business results.

For media that produces real business results, ThinkNewsBrands.

Align your brand with the media platform that reaches nine out of 10 Australians and sets the nation’s daily agenda. With an attentive and engaged audience that relies on the news to inform their views, news brands provide an advertiser relevant, independently measured, brand-safe platform that produces real business results.

For media that produces real business results, ThinkNewsBrands.

Align your brand with the media platform that reaches nine out of 10 Australians and sets the nation’s daily agenda. With an attentive and engaged audience that relies on the news to inform their views, news brands provide an advertiser relevant, independently measured, brand-safe platform that produces real business results.

Why News Brands

Research shows news brands are Australia’s most trusted media channel. This trust creates a halo effect for brands advertising within them. While trust is important, it’s only one of the benefits of advertising with news brands. With the ability to influence daily conversations and the advantage of relevant, contextual placement, news brands produce real business results for advertisers.

Why News Brands

18.3 million

Total audience reach for newspapers and news websites

11.6 million

Audience reached through newspapers

17.7 million

Audience reached through news websites

Explore in depth data and knowledge into ThinkNewsBrands

Resource Library

Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience. 

Help Centre

What steps can you take to generate great business results with news media? 

Knowledge Exchange

Deepen your understanding of news media and the real business results it produces for brands.