For media that produces real business results, ThinkNewsBrands.
Align your brand with the media platform that reaches nine out of 10 Australians and sets the nation’s daily agenda. With an attentive and engaged audience that relies on the news to inform their views, news brands provide an advertiser relevant, independently measured, brand-safe platform that produces real business results.
The Whole Story with Trisca Scott-Branagan, Former CMO#5 and Head of Personalisation, Group Marketing, ANZ
We talked to Trisca Scott-Branagan, Former CMO#5 and Head of Personalisation, Group Marketing, ANZ about how she uses news to build relevance with key decision makers. Watch the full interview here.
The Benchmark Series: The Social Chapter
The latest findings from The Benchmark and Payback Series prove that when it comes to increasing your brand and sales impact, social media is simply no alternative to news advertising. Click here to check out The Social Chapter.
The Benchmark Series:
The powerful impact of placement.
The Benchmark Series is Australia’s largest cross-media advertising effectiveness study. The initial roll out of the research shows national and metro news is a highly effective advertising channel based on its unique ability to encode brand memories, click here for the full findings.
The Whole Story: News is a fundamental part of the day for Australians.
News brands reach 10 million Australians every day and generate superior brand recall and uplift making news the ideal partner for brands of all shapes and sizes, click here to check out The Whole Story.
Why News Brands
Research shows news brands are Australia’s most trusted media channel. This trust creates a halo effect for brands advertising within them. While trust is important, it’s only one of the benefits of advertising with news brands. With the ability to influence daily conversations and the advantage of relevant, contextual placement, news brands produce real business results for advertisers.
Why News Brands
19 million
people read the news each week; that’s 9 out of 10 Australians aged 14+
Over half
read their news before lunch time
6% yearly growth
in printed newspaper readership compared to the previous year
Explore in depth data and knowledge into ThinkNewsBrands
Resource Library
Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience.
Help Centre
What steps can you take to generate great business results with news media?
Knowledge Exchange
Deepen your understanding of news media and the real business results it produces for brands.
Latest trending news
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.
At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.
At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.
ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers
ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers