For media that produces real business results, ThinkNewsBrands.

Align your brand with the media platform that reaches nine out of 10 Australians and sets the nation’s daily agenda. With an attentive and engaged audience that relies on the news to inform their views, news brands provide an advertiser relevant, independently measured, brand-safe platform that produces real business results.

The Benchmark Series: The Social Chapter

The latest findings from The Benchmark and Payback Series prove that when it comes to increasing your brand and sales impact, social media is simply no alternative to news advertising. Click here to check out The Social Chapter.

The Benchmark Series:
The powerful impact of placement.

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study. The initial roll out of the research shows national and metro news is a highly effective advertising channel based on its unique ability to encode brand memories, click here for the full findings.

The Whole Story: News is a fundamental part of the day for Australians.

News brands reach 10 million Australians every day and generate superior brand recall and uplift making news the ideal partner for brands of all shapes and sizes, click here to check out The Whole Story.

Reframing perceptions of old-school advertising in the new consumer normal.

Watch now on-demand: a special virtual event featuring media research guru, Dr Duane Varan, plus leading Australian CMOs Kate Whitney, Marley Spoon and Nissan’s Geraldine Davys, click here to view.