Fundamentals: Facts and stats November, 2025
Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News Publishing.
Perspectives: Burning Questions
Industry leaders discuss why investing in trusted news environments isn’t just a commercial decision but a fundamental commitment to the nation’s media ecosystem.
Exposing the ‘brand suitability’ myth.
Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. Download our comprehensive report and understand why embracing all news environments could be a game-changer for your advertising strategy.
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most
Understanding how advertisers can better leverage today’s media consumption patterns for maximum impact is the subject of groundbreaking new research from ThinkNewsBrands in partnership with leading market research consultancy, Fiftyfive5.
For media that produces powerful business results, ThinkNewsBrands.
Total News & Publishing is the unsung hero in delivering brand growth. Align your brand with the media platform that reaches 96% of Australians and sets the nation’s daily agenda.
Total News: Mighty Power For Mighty Sales
Total News delivers a guaranteed sales activation when it matters. If you want to increase short term gains, then supercharge your mix by shifting 6% more to news for powerful results.
The Benchmark Series: The Youth Chapter
The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic, proving that each week, news & publishing engages more young Australians than any other channel.
Who are we
ThinkNewsBrands is the peak advocacy body for Australia’s news media. We champion the role of professional journalism which provides facts, accountability and public trust in an era increasingly shaped by misinformation, synthetic content and algorithmic amplification.
We provide authoritative data, research and insights that demonstrate the enduring influence and commercial effectiveness of news publishing; equipping marketers, media agencies and brands with the evidence to make informed advertising investment decisions.
What We Represent
22.4 million Aussies
aged 14+ read the news on average each month
53% of Aussies read
the news rather than listening or watching
96% general news
continues to dominate as the most read category
Explore in depth data and knowledge into ThinkNewsBrands
Resource Library
Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience.
Sustainability
Understand the role of The Environment Advisory Group and how publishers are working together to ensure the sustainability of print.
Knowledge Exchange
Deepen your understanding of news media and the real business results it produces for brands.
