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ThinkNewsBrands urges marketers to back journalism on World News Day
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29 September, 2025
Published Mediaweek
Vanessa Lyons: ‘In today’s world, where reputation and social licence are so important, news offers effective, brand-safe environments for campaigns.’
World News Day was marked yesterday with ThinkNewsBrands reminding marketers and agencies of the role they play in supporting credible journalism at a time when misinformation continues to dominate both public debate and brand strategy.
To recognise the September 28 campaign, the industry body released a video featuring some of Australia’s most prominent journalists reflecting on the stories they’ll never forget – illustrating how newsrooms shape national conversations every day.
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Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.
