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Research you can use to help your brand leverage Australia’s most trusted medium

ThinkNewsBrands’ independent, third-party research can help you achieve real business results with news brands. Respected academics and researchers provide you with the data, and the confidence, to invest in news media. 

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Research Fundamentals
23rd May

Fundamentals: Facts and stats May, 2022

Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership…

Fundamentals: Facts and stats May, 2022

Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership…

Research Fundamentals
28th Feb

Fundamentals: Facts and stats H2, 2021

Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership…

Fundamentals: Facts and stats H2, 2021

Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership…

Research The Benchmark Series
1st Nov

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news The Youth Chapter is a new report containing the latest research on the hard…

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news The Youth Chapter is a new report containing the latest research on the hard…

Research The Benchmark Series
6th Oct

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.

Research Fundamentals
23rd Aug

Fundamentals: Facts and stats H1, 2021

Get all the facts you need about Total News: Detailed readership across news platform (print, digital and cross platform) Readership…

Fundamentals: Facts and stats H1, 2021

Get all the facts you need about Total News: Detailed readership across news platform (print, digital and cross platform) Readership…

Research The Benchmark Series
26th Jul

The Benchmark Series: The Social Chapter

Advertising in news is more effective than advertising on social media platforms With the strongest reach, superior trust, memorability and immediate…

The Benchmark Series: The Social Chapter

Advertising in news is more effective than advertising on social media platforms With the strongest reach, superior trust, memorability and immediate…

Research Fundamentals
21st Apr

Fundamentals: Facts and stats H2, 2020

Get all the facts you need about Total News for the six months to December 2020. Detailed readership across news…

Fundamentals: Facts and stats H2, 2020

Get all the facts you need about Total News for the six months to December 2020. Detailed readership across news…

Research The Benchmark Series
16th Mar

The Benchmark Series: The powerful impact of placement

Advertising in news is the most effective way to put your message in front of more Australians, more often, with…

The Benchmark Series: The powerful impact of placement

Advertising in news is the most effective way to put your message in front of more Australians, more often, with…

Research Fundamentals
10th Nov

Fundamentals: Facts and stats H1, 2020

Get all the facts you need including: Detailed readership across the different news platforms (newspapers, digital and cross platform) Readership…

Fundamentals: Facts and stats H1, 2020

Get all the facts you need including: Detailed readership across the different news platforms (newspapers, digital and cross platform) Readership…

Research Research
1st Sep

Newsworks UK ROI study

The inclusion of news brands in the media mix can increase the effectiveness of a campaign by up to three…

Newsworks UK ROI study

The inclusion of news brands in the media mix can increase the effectiveness of a campaign by up to three…

Research Research
19th Aug

The AdTrust Study

According to the 2019 AdTrust study, news brands are Australia’s most trusted media channel with print newspapers generating a net…

The AdTrust Study

According to the 2019 AdTrust study, news brands are Australia’s most trusted media channel with print newspapers generating a net…

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