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Research you can use to help your brand leverage Australia’s most trusted medium

ThinkNewsBrands’ independent, third-party research can help you achieve real business results with news brands. Respected academics and researchers provide you with the data, and the confidence, to invest in news media. 

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Research Fundamentals
23rd Aug

Fundamentals: Facts and stats Q2, 2021

Get all the facts you need about Total News: Detailed readership across news platform (print, digital and cross platform) Readership…

Fundamentals: Facts and stats Q2, 2021

Get all the facts you need about Total News: Detailed readership across news platform (print, digital and cross platform) Readership…

Research The Whole Story
26th Jul

The Benchmark Series: The Social Chapter

Get the latest insights and findings

The Benchmark Series: The Social Chapter

Get the latest insights and findings

Research Fundamentals
1st Jul

Fundamentals: Facts and stats Q1, 2021

Get all the facts you need about Total News: Detailed readership across news platform (print, digital and cross platform) Readership…

Fundamentals: Facts and stats Q1, 2021

Get all the facts you need about Total News: Detailed readership across news platform (print, digital and cross platform) Readership…

Research Fundamentals
21st Apr

Fundamentals: Facts and stats H2, 2020

Get all the facts you need about Total News for the six months to December 2020. Detailed readership across news…

Fundamentals: Facts and stats H2, 2020

Get all the facts you need about Total News for the six months to December 2020. Detailed readership across news…

Research The Whole Story
16th Mar

The Benchmark Series: The powerful impact of placement

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.

The Benchmark Series: The powerful impact of placement

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.

Research Fundamentals
10th Nov

Fundamentals: Facts and stats H1, 2020

Get all the facts you need including: Detailed readership across the different news platforms (newspapers, digital and cross platform) Readership…

Fundamentals: Facts and stats H1, 2020

Get all the facts you need including: Detailed readership across the different news platforms (newspapers, digital and cross platform) Readership…

Research Research
1st Sep

Newsworks UK ROI study

The inclusion of news brands in the media mix can increase the effectiveness of a campaign by up to three…

Newsworks UK ROI study

The inclusion of news brands in the media mix can increase the effectiveness of a campaign by up to three…

Research Research
19th Aug

The AdTrust Study

According to the 2019 AdTrust study, news brands are Australia’s most trusted media channel with print newspapers generating a net…

The AdTrust Study

According to the 2019 AdTrust study, news brands are Australia’s most trusted media channel with print newspapers generating a net…

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