Total News Publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month. GET THE FACTS
Exposing the 'brand suitability' myth. Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. DOWNLOAD REPORT
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Research

Total News: The unsung hero of brand growth

Trust in the superpowers of Total News

Advertising in News can be relied upon for superior audience reach, brand memory, attention & brand growth. Rather than always increasing overall ad budgets, brand building can be achieved by adjusting budget mix and reallocating more to Total News.

  • Unmatchable reach: Engaging 19 million Aussies each week, news has your audience – more than any other channel
  • Lengthy brand exposure: Not only will you get the reach but unlike other media platforms, News audiences spend longer reading news – in fact, 20% more time than last year
  • The memory game: News delivers more brand memory, short & long term, for light buyers, than social & other websites

Supercharge with news. Shift your mix by 5%.

Total News is super engaging and results prove its power for improving audience impact. If you want to build a brand, supercharge your mix by shifting 5% more to news for powerful results.

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Research Research
26th Aug

Exposing the ‘brand suitability’ myth.
Exposing the ‘brand suitability’ myth.

Research Fact Packs
19th Aug

Fundamentals: Facts and stats August, 2024
Fundamentals: Facts and stats August, 2024

Research Fact Packs
20th May

Fundamentals: Facts and stats May, 2024
Fundamentals: Facts and stats May, 2024
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