Get the CMO perspective WATCH BURNING QUESTIONS NOW
Latest readership figures reveal 20.8 million Australians read Total News GET THE FACTS NOW
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most DOWNLOAD THE FACTS NOW

Research

Total News: The unsung hero of brand growth

Trust in the superpowers of Total News

Advertising in News can be relied upon for superior audience reach, brand memory, attention & brand growth. Rather than always increasing overall ad budgets, brand building can be achieved by adjusting budget mix and reallocating more to Total News.

  • Unmatchable reach: Engaging 19 million Aussies each week, news has your audience – more than any other channel
  • Lengthy brand exposure: Not only will you get the reach but unlike other media platforms, News audiences spend longer reading news – in fact, 20% more time than last year
  • The memory game: News delivers more brand memory, short & long term, for light buyers, than social & other websites

Supercharge with news. Shift your mix by 5%.

Total News is super engaging and results prove its power for improving audience impact. If you want to build a brand, supercharge your mix by shifting 5% more to news for powerful results.

Close

Please fill in your details below to access this file


Research Fact Packs
27th Nov

Fundamentals: Facts and stats November, 2023
Fundamentals: Facts and stats November, 2023

Research The Whole Story
9th Oct

Media moments that pack a punch
Media moments that pack a punch

Research Fact Packs
21st Aug

Fundamentals: Facts and stats August, 2023
Fundamentals: Facts and stats August, 2023
There are no results to display. Please try a different keyword or reset the filters to see everything.