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Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most

The cumulative power of reach plus relevance is seeing Total News Publishing outperform other channels when it comes to the media moments that matter most to consumers, fresh research reveals.

Understanding how advertisers can better leverage today’s media consumption patterns for maximum impact is the subject of groundbreaking new research from ThinkNewsBrands in partnership with leading market research consultancy, Fiftyfive5.

A consumer led research focus was key; with a three-pronged approach; utilising a survey of 2000 consumers nationwide; consumption diaries covering more than 8,300 occasions to reflect media usage motivations and behaviour; and digital media monitoring of 2.5 million digital minutes and impacts. This approach has revealed a holistic way to measure true media effectiveness via a combination of reach, immersion, attention and shareability.

Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most.

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