Let’s talk about news media
ThinkNewsBrands presents news and views from the vast world of news media.
Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.
Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.
Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.
Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.
Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.
Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.
Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.
Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.
Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.
Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.
Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.
Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.
New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?
New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?
Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.
Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.
ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.
ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.
Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month.
ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month.
The latest release of Total News readership shows 96 per cent or 20.6 million Australians continue to consume news in a four-week period. The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to March 2023 and represent all news brands across print and digital as well as standalone news websites.
The latest release of Total News readership shows 96 per cent or 20.6 million Australians continue to consume news in a four-week period. The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to March 2023 and represent all news brands across print and digital as well as standalone news websites.
For IAG’s Zara Curtis, the combination of trust and scale can’t be beaten. She explains which channels the insurance business will ‘lean in’ to when there’s a need to drive action and convey credibility.
For IAG’s Zara Curtis, the combination of trust and scale can’t be beaten. She explains which channels the insurance business will ‘lean in’ to when there’s a need to drive action and convey credibility.
Australia’s leading news brands News Corp Australia, Seven West Media and Nine have been named as finalists in 2023’s Global Media Awards.
Australia’s leading news brands News Corp Australia, Seven West Media and Nine have been named as finalists in 2023’s Global Media Awards.
You don’t need 11 different herbs and spices. According to five of Australia’s top marketers, there’s one ingredient that will do the job. Growth recipes from IAG’s Zara Curtis, Yalumba’s Nicky Gameau, Dell’s Sandipan Ghosh, Mondelēz’s Paul Chatfield and Vanguard’s Louise Eyres.
You don’t need 11 different herbs and spices. According to five of Australia’s top marketers, there’s one ingredient that will do the job. Growth recipes from IAG’s Zara Curtis, Yalumba’s Nicky Gameau, Dell’s Sandipan Ghosh, Mondelēz’s Paul Chatfield and Vanguard’s Louise Eyres.
ThinkNewsBrands and Roy Morgan Total News readership figures for the 12 months ending December 31, 2022 show 20.6 million Australians over the age of 14 engage with news every month.
ThinkNewsBrands and Roy Morgan Total News readership figures for the 12 months ending December 31, 2022 show 20.6 million Australians over the age of 14 engage with news every month.
The latest release of Total News readership shows a slight softening for news consumption, down 0.5 per cent compared to the same period in 2021 with 20.6 million Australians continuing to consume news in a four-week period.
The latest release of Total News readership shows a slight softening for news consumption, down 0.5 per cent compared to the same period in 2021 with 20.6 million Australians continuing to consume news in a four-week period.
Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
When Cadbury’s Tasmanian factory celebrated a century of making chocolate, Mondelēz turned to news media to help spread the message. VP of Marketing ANZ Paul Chatfield explains why it was the right fit for the brand.
When Cadbury’s Tasmanian factory celebrated a century of making chocolate, Mondelēz turned to news media to help spread the message. VP of Marketing ANZ Paul Chatfield explains why it was the right fit for the brand.