Let’s talk about news media

Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.

New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?

Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.

ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month.

For IAG’s Zara Curtis, the combination of trust and scale can’t be beaten. She explains which channels the insurance business will ‘lean in’ to when there’s a need to drive action and convey credibility.

Australia’s leading news brands News Corp Australia, Seven West Media and Nine have been named as finalists in 2023’s Global Media Awards.

You don’t need 11 different herbs and spices. According to five of Australia’s top marketers, there’s one ingredient that will do the job. Growth recipes from IAG’s Zara Curtis, Yalumba’s Nicky Gameau, Dell’s Sandipan Ghosh, Mondelēz’s Paul Chatfield and Vanguard’s Louise Eyres.

ThinkNewsBrands and Roy Morgan Total News readership figures for the 12 months ending December 31, 2022 show 20.6 million Australians over the age of 14 engage with news every month.

When Cadbury’s Tasmanian factory celebrated a century of making chocolate, Mondelēz turned to news media to help spread the message. VP of Marketing ANZ Paul Chatfield explains why it was the right fit for the brand.

Newsprint recycling supported by Nine, News Corp Australia, Seven West Media and Are Media.

Marketers should reallocate an additional five per cent of their budgets to Total News, new modelling using data from 60 brands shows, pulling spend especially from Search, Social and Out of Home.

The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an increase of 0.8 per cent compared to the same period last year.

The Australian news media industry is thriving with Total News reaching an audience of 20.5 million Australians. The focus is now switching to the audiences of tomorrow to ensure they can engage with news in ways that suit their lifestyle.

According to a new study published by Neurology, and reported by The Times, reading a newspaper can give you the thinking skills of someone 13 years younger.

With digital news acting as the growth engine for Australian news brands, publishers are now sitting on vast troves of data about their readers.

In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.

A cross-platform news advertising and content initiative helped MYOB amplify its message and cut through the noise at tax time, enabling the business management platform to engage SMEs, deliver brand lift and drive longer term conversion.

Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news as a channel.

A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.

Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in

At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.

ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers

ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.

To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.

The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.

Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.

Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.

While a number of brands and their agencies see bad news as a brand safety issue, according to Dr Duane Varan CEO of research firm MediaScience, this context does very little to damage brands. In fact, it’s much more likely the juxtaposition has a positive effect.

The Godfather of effectiveness Peter Field says analysis of the IPA Databank presents, “An absolutely unarguable story for the inclusion of news brands in media schedules,” with advertising that includes news in the media mix more likely to lead to major long-term business effects.