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Trending

Publishing & News 101 comes to Brisbane

By AdNews

Publishing & News101 learning module, via industry body ThinkNewsBrands and the Independent Media Agencies of Australia (IMAA), has arrived in Brisbane.

The program delves into Australia’s dynamic news publishing media landscape, spotlighting the rise of multifaceted offerings across various platforms including news websites, news apps, category content publications, and printed news.

“Education and professional development are paramount in navigating the ever-evolving landscape of media and advertising,” said ThinkNewsBrands CEO, Vanessa Lyons.

“We are proud to have extended our Publishing & News101 module to independent media agencies in both Queensland and New South Wales, impacting a significant number of professionals in the industry.

“As we look ahead, we remain committed to expanding this educational series across Australia, empowering even more individuals to unlock the full potential of news publishing media.”

Attendees heard from an industry wide panel featuring Nine’s Editor of the Brisbane Times, Sean Parnell, and News Corp Australia’s Agency Sales Manager, Tara Duncan.

The panel session covered topics ranging from the evolution and breadth of developing editorial content, to the enhanced integration of audience-led insights for both editorial and commercial teams.


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Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

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