IMAA Academy | Publishing & News Launch and Certification
On Thursday 8 February 2024, over 50 academy members came together at News Corp Australia HQ for the IMAA Academy | Publishing & News in-person training and certification event, the first of its kind in the IMAA Academy’s education program that was delivered as a live e-learning event.
Participants gained valuable insights into the advantages of leveraging the nation’s diverse news and publishing channels alongside essential measurement tools and strategies for planning, buying, and booking news media. Attendees underwent group learning sessions and received certifications upon completing the module – they were also offered professional headshots and the opportunity to network with some of the best in the business. The event included an all-star panel featuring Vanessa Lyons, CEO at ThinkNewsBrands, Paul Blackburn, Director Commercial Data Video and Product at News Corp Australia, Aimie Rigas, Director of Audience Development – Publishing at Nine, and Jakeb Waddell, Sports Editor at Seven West Media as they discussed News Publishing perspectives.
Andrew Backhouse, Audience Editor at news.com.au delivered a behind the scenes look of the news.com.au homepage, followed by an exciting awards ceremony for all graduates where they were presented with a certificate and some celebratory bubbles.
Congratulations to all Publishing101 graduates!