The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.
Industry organisation appoints top news executives as chair and new board member.
Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.
Get the latest insights and findings
The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms.
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Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience.
Research you can use to help your brand leverage Australia’s most trusted medium.
An in-depth look at the benefits news brands offer your brand or business.
Australia’s news brands reach 19 million Australians each week. Here’s the latest on readership and how those audiences are measured.