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ThinkNewsBrands is here to help advertisers and their agencies understand how advertising in today’s news content drives real business results.

Premium news content influences Australians every day creating an unmissable opportunity for brands to engage, inform and inspire. ThinkNewsBrands shows you how.

Founded by Australian media owners who have more than 100 years of experience in producing news for Australians, ThinkNewsBrands shines a light on how and why professionally-produced premium news content is the best partner for advertisers looking to grow their brands and businesses.

ThinkNewsBrands is part of the Premium Content Alliance, a wider industry organisation that promotes the value of investing in premium media. ThinkNewsBrands sits under the umbrella of the Alliance alongside sister organisations ThinkPremiumDigital and ThinkTV.

Our stakeholders

We’re the voice of Australia’s premium news producers.

News Corp

News Corp Australia

News Corp Australia is part of News Corp a global, diversified media and information services company focused on creating and distributing authoritative and engaging content. The company comprises businesses across a range of media, including: news and information services, subscription video services in Australia, book publishing and digital real estate services.



When it comes to connecting brands with the passions of Australians, there’s no other media company like Nine. As the home of Australia’s most trusted and loved brands spanning news, business and finance, lifestyle, entertainment and sport, we pride ourselves on creating and curating quality content, accessed by consumers when and how they want.


Seven West Media

Seven West Media is one of Australia’s most prominent media companies, with a market leading presence in content production across broadcast television, publishing and digital.

Explore in depth data and knowledge into ThinkNewsBrands

Resource Library

Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience. 

Help Centre

What steps can you take to generate great business results with news media? 

Knowledge Exchange

Deepen your understanding of news media and the real business results it produces for brands.

Got a question? Get in touch with us now.