Australia’s major newspaper and magazine publishers have been working together to ensure the sustainability of print since 1990. This work continues today under the banner of ThinkNewsBrands and its Environment Advisory Group.
The Environment Advisory Group consists of News Corp Australia, Nine, Seven West Media and Bauer Media.
Together with newsprint manufacturer Norske Skog, the Group has developed the National Environmental Sustainability Agreement (NESA).
The only agreement of its kind in the world, the NESA is a voluntary industry agreement endorsed by state and federal governments. A key element of the NESA is annual reporting to help publishers make decisions to advance recycling. This is backed by a commitment to promote messaging that underpins recycling in member publications.
Responsible production of newspapers uses less energy and reduces greenhouse gas emissions. Recycling also achieves savings in natural resources. A tonne of wood fibre can be reused up to six times when recycling systems are in place.