The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.
Industry organisation appoints top news executives as chair and new board member.
Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.
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The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms.
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With news brands reaching nine out of 10 Australians, there’s guaranteed to be consumers on the purchase journey within your category. Here’s how to influence them.