Written news maintains staggering 97 per cent reach of Australians aged 14+ each month. GET THE FACTS
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most. DOWNLOAD THE FACTS NOW
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Category Intel

Finance: News brands are the go-to source for super switchers

With emma data showing 2.3 million news brand readers are open to changing their superannuation fund, news media offers the perfect opportunity for super brands to assert their influence.

The data shows 1.6 million news brand readers intend to investigate their options for switching super funds while another 743,000 readers will switch some or all of their funds. Potential switchers have less expectation that super will be their main source of income with those aged 45 or older are more likely to invest in industry funds, while a third of switchers aged 18-to-44 are interested in investing in self-managed super funds.