Retail: News media readers ready to renovate

According to emma CMV, a whopping 95% of Australians intending to undertake renovations in the next 12 months read news brands. That equates to 7 million readers planning home improvements who engage with news brands in print and online.

Data from Master Builders Australia suggests we’re seeing a home-improvement frenzy with renovations hitting an all-time high this year and continuing despite CV-19.These factors are driving an increased appetite for lifestyle content focused on home improvement providing an unrivalled opportunity for brands in the home space to speak directly to Australian homeowners. From advice on calling a tradie during the pandemic to using the downtime to prepare your property for a sale, news brands content is speaking directly to this vast audience.