Roy Morgan: Written News reaches 97% of Aussies.

Published B&T

Written news reaches 21.5 million Australians over 14 years of age every month, equivalent to 97 per cent of the population according to Total News Publishing data from ThinkNewsBrands and Roy Morgan.

The data also shows readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news.

Exploration into attitudes and behaviours of special interest category readers reveals the strength of Total News Publishing in engaging audiences which are influential, interested, and ready to buy.

Readers across the top titles within the Auto, Business and Finance and Lifestyle and Health news categories are 20-35 per cent more likely than the general population to have high discretionary spending. Business category readers are also significantly more likely to be very confident in their financial situation (36 per cent more likely than the general population).

State and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility.