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Events

IMAA Academy | Publishing & News Launch and Certification, Brisbane

IMAA Academy | Publishing & News Launch and Certification, Brisbane

On Wednesday 17th April 2024, over 30 IMAA academy members came together at News Corp Australia HQ to continue the in-person education rollout of the Publishing & News101 learning module, extending its reach to independent media agencies in Brisbane. This marks the second state to benefit from the special in-person training and certification program.

Participants gained valuable insights into leveraging the nation’s diverse news publishing channels, alongside essential measurement tools and strategies for planning, buying, and booking news media. Attendees had the privilege of meeting and hearing from an industry wide panel featuring Nine’s Editor of the Brisbane Times, Sean Parnell, and News Corp Australia’s Agency Sales Manager, Tara Duncan. The panel session covered topics ranging from the evolution and breadth of developing editorial content, to the enhanced integration of audience-led insights for both editorial and commercial teams. The discussion also explored modern-day approaches to ensure journalistic integrity is always maintained, as well as how agency teams can collaborate with news publishers to achieve greater outcomes for their clients.

Congratulations to all News Publishing101 graduates!

Check out the panel discussion now on demand

Integrity and trust as a lead driver – always. Balancing editorial and commercial success.

Integrity and trust in news content.

The ease of leaning into data capability with news publishers.

How news content categories and readership evolve throughout the day.

Misconceptions with news publishing: From the editors and audience teams.

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