Written news maintains staggering 97 per cent reach of Australians aged 14+ each month. GET THE FACTS
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most. DOWNLOAD THE FACTS NOW
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Trending

University of Canberra’s 2024 Digital News Report is more cheer than fear.

Published Mi3

News media industry body ThinkNewsBrands has responded to the 2024 University of Canberra Digital News Report: Australia, stating it paints a positive picture for the news publishing industry, despite media coverage that suggests it paints a bleak picture.

As ThinkNewsBrands views it, the focus on “news fatigue” and news avoidance is at odds with the actual expressed behaviours that the report reveals, including the revelation that over half of Australians (51%) are accessing news more than once a day – a 3 percentage point increase from last year.

“A closer look at the data in Digital News Report: Australia 2024 tells a much happier story than media coverage would suggest,” said ThinkNewsBrands chief executive Vanessa Lyons. “The consumption figures in this report are really strong and show that Australians’ engagement with news is very healthy.”

ThinkNewsBrands pointed to a significant increase in news consumption among Baby Boomers, with a 7 percentage point rise since last year. News consumption was particularly strong among women and Gen Z, both groups seeing a 5 percentage point increase.


Trending News
22nd Jul

The digital shift of news publishing is well and truly established – for the benefit of readers and advertisers alike
The digital shift of news publishing is well and truly established – for the benefit of readers and advertisers alike

Trending News
20th May

Roy Morgan: Written News reaches 97% of Aussies.
Roy Morgan: Written News reaches 97% of Aussies.

Trending Media Release
20th May

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Trending News
13th May

‘News’ is so much more than print: Lyons, Whitnall, Colter
‘News’ is so much more than print: Lyons, Whitnall, Colter

Trending News
7th May

An interview with Aimie Rigas, Director of Audience Growth, Publishing at Nine.
An interview with Aimie Rigas, Director of Audience Growth, Publishing at Nine.

Trending News
6th May

Great news in the Australian television and media survey
Great news in the Australian television and media survey

Trending News
24th Apr

Contextual advertising and total news publishing are the perfect match
Contextual advertising and total news publishing are the perfect match

Trending News
22nd Apr

Let’s engage with the death of third-party cookies
Let’s engage with the death of third-party cookies

Trending News
18th Apr

Publishing & News 101 comes to Brisbane
Publishing & News 101 comes to Brisbane