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Category Intel

Retail: News brands influence grocery buyers

No matter what category you are in, trust matters when it comes to advertising and that’s true for brands looking to engage and influence grocery buyers. 

Indeed, according to research by Hoop Group, 66% of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy a product or service. And which ads do they trust? 49% say that they engage with ads they see in the trusted media environments of news brands.