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Category Intel

FMCG: News brands have all the right ingredients

No matter what category you are in, trust matters when it comes to advertising and that’s true for brands looking to engage and influence grocery buyers. 

News brand readers may be focused on the daily agenda but they’re also keen cooks and grocery buyers. Data from emma CMV shows 16 million cooks read news brands with one in three loving the kitchen. While 10.1 million of these readers are usually cooking for convenience, a further 5.9 million are fans of creative cooking opening up opportunities for FMCG and kitchenware brands.