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Category Intel

Finance: News media on the money with finance brands looking to connect with personal investors

For finance brands looking to connect with Australians, emma readership data confirms news brands are the ideal partner. This is particularly true for finance brands keen to reach personal investors.

Readership data from emma shows business and finance section readers are more likely to be acquiring financial products in the next 12 months, including:

77%

Direct-owned
shares

47%

Annuities

43%

Term
deposits

29%

Managed
funds

22%

Self-managed
super funds