Category Intel
Finance: News media on the money with finance brands looking to connect with personal investors
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Finance
For finance brands looking to connect with Australians, emma readership data confirms news brands are the ideal partner. This is particularly true for finance brands keen to reach personal investors.
Readership data from emma shows business and finance section readers are more likely to be acquiring financial products in the next 12 months, including:
77%
Direct-owned
shares
47%
Annuities
43%
Term
deposits
29%
Managed
funds
22%
Self-managed
super funds