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In-depth intel on advertising with news brands

Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience.

Research Fundamentals
23rd May

Fundamentals: Facts and stats May, 2022

Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership…

Fundamentals: Facts and stats May, 2022

Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership…

Research Fundamentals
28th Feb

Fundamentals: Facts and stats H2, 2021

Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership…

Fundamentals: Facts and stats H2, 2021

Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership…

Research The Benchmark Series
1st Nov

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news The Youth Chapter is a new report containing the latest research on the hard…

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news The Youth Chapter is a new report containing the latest research on the hard…

Research The Benchmark Series
6th Oct

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.

Research

Research you can use to help your brand leverage Australia’s most trusted medium.

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Deep Dives Case Studies
21st Dec

NRMA x Good Weekend

The Brief When NRMA Insurance released ‘A Fire Inside’ – a significant project including a film, a book and a…

NRMA x Good Weekend

The Brief When NRMA Insurance released ‘A Fire Inside’ – a significant project including a film, a book and a…

Deep Dives Case Studies
30th Aug

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

Deep Dives Case Studies
27th Aug

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

Deep Dives Case Studies
27th Aug

News does the heavy lifting for Nissan

Why news plays a vital role in the media mix for Nissan

News does the heavy lifting for Nissan

Why news plays a vital role in the media mix for Nissan

Deep Dives

An in-depth look at the benefits news brands offer your brand or business.

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Readership

Australia’s news brands reach 19 million Australians each week. Here’s the latest on readership and how those audiences are measured.