Total News Publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month. GET THE FACTS
Exposing the 'brand suitability' myth. Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. DOWNLOAD REPORT
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In-depth intel on advertising with news brands

Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience.

Research Research
26th Aug

Exposing the ‘brand suitability’ myth.
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Exposing the ‘brand suitability’ myth.
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Research Fact Packs
19th Aug

Fundamentals: Facts and stats August, 2024
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Fundamentals: Facts and stats August, 2024
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Research Fact Packs
20th May

Fundamentals: Facts and stats May, 2024
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Fundamentals: Facts and stats May, 2024
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Research Fact Packs
26th Feb

Fundamentals: Facts and stats February, 2024
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Fundamentals: Facts and stats February, 2024
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Research

Research you can use to help your brand leverage Australia’s most trusted medium.

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Case Studies Case Studies
8th Mar

Yalumba: Book a Table, Embrace Australia
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Yalumba: Book a Table, Embrace Australia
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Case Studies Case Studies
8th Mar

Dell Technologies: inform, educate, empower
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Dell Technologies: inform, educate, empower
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Case Studies Case Studies
8th Mar

NRMA: A Fire Inside
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NRMA: A Fire Inside
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Case Studies Case Studies
30th Aug

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

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MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

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Case Studies

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Readership

Australia’s news brands reach 97% of Australians each month. Here’s the latest on readership and how those audiences are measured.

Readership