Total News Publishing captures 22 million monthly readers: Roy Morgan

Published Mi3

Total News Publishing now reaches 22 million Australians each month and 18.4 million weekly, surpassing the consumption of daily essentials like vegetables and milk, according to the latest data from Roy Morgan.

The data reveals that 93 per cent of news consumers access up to five different news brands monthly, suggesting a strong demand for diverse viewpoints. Additionally, 50 per cent of news consumers engage with four or more content categories each month, indicating varied interests among readers.

The Total News Publishing data is based on monthly readership averaged over the 12 months to December 2024, as measured by Roy Morgan Single Source, Australia’s largest consumer survey. The audience measurement is independently audited by Milton Data, ensuring the reliability of the figures.

High-end auto intenders and travel enthusiasts reportedly trust news publishing brands more than any other information source. This trust is reflected in the readership data, with General News being the most read category, engaging 93 per cent of the population. Other popular categories include Property (65 per cent), Sport (54 per cent), Lifestyle & Health (50 per cent), Entertainment & Culture (48 per cent), Business & Finance (44 per cent), Auto (33 per cent), Travel (29 per cent), and Technology (21 per cent).