Let’s talk about news media

Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.

New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?

Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.

ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month.

For IAG’s Zara Curtis, the combination of trust and scale can’t be beaten. She explains which channels the insurance business will ‘lean in’ to when there’s a need to drive action and convey credibility.

Australia’s leading news brands News Corp Australia, Seven West Media and Nine have been named as finalists in 2023’s Global Media Awards.

You don’t need 11 different herbs and spices. According to five of Australia’s top marketers, there’s one ingredient that will do the job. Growth recipes from IAG’s Zara Curtis, Yalumba’s Nicky Gameau, Dell’s Sandipan Ghosh, Mondelēz’s Paul Chatfield and Vanguard’s Louise Eyres.

ThinkNewsBrands and Roy Morgan Total News readership figures for the 12 months ending December 31, 2022 show 20.6 million Australians over the age of 14 engage with news every month.

When Cadbury’s Tasmanian factory celebrated a century of making chocolate, Mondelēz turned to news media to help spread the message. VP of Marketing ANZ Paul Chatfield explains why it was the right fit for the brand.

Newsprint recycling supported by Nine, News Corp Australia, Seven West Media and Are Media.

Marketers should reallocate an additional five per cent of their budgets to Total News, new modelling using data from 60 brands shows, pulling spend especially from Search, Social and Out of Home.

The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an increase of 0.8 per cent compared to the same period last year.

The Australian news media industry is thriving with Total News reaching an audience of 20.5 million Australians. The focus is now switching to the audiences of tomorrow to ensure they can engage with news in ways that suit their lifestyle.

According to a new study published by Neurology, and reported by The Times, reading a newspaper can give you the thinking skills of someone 13 years younger.

With digital news acting as the growth engine for Australian news brands, publishers are now sitting on vast troves of data about their readers.