Total News Publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month. GET THE FACTS
Exposing the 'brand suitability' myth. Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. DOWNLOAD REPORT
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Trending

News readership: 97 per cent of Australians remain engaged with news

ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month.

The latest release of Total News readership shows a slight softening for news consumption, down 0.5 per cent compared to the same period in 2021 with 20.6 million Australians continuing to consume news in a four-week period.

The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to December 2022 and show that Total News reaches 97 per cent of the population over the age of 14. Total News represents all news brands across print and digital as well as standalone news websites.

Australia’s trusted masthead brands continue to command large audiences, as demonstrated by the below table.

TOP 10 MOST-READ NEWS BRANDS

ThinkNewsBrands General Manager Vanessa Lyons said: “The latest Total News readership figures demonstrate how much of a deeply ingrained daily habit news is in the lives of Australians; news has a consistent and enduring appeal for most of the population. The figures underscore the importance of news, particularly during challenging economic times when trustworthy and reliable information is crucial.”

Demographically, Total News continues to engage audiences across all age groups including the hard-to-reach under-40s.

READERSHIP DEMOGRAPHICS

For the latest readership data, download the News Fact Pack


Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2022.

Total News is defined as Australians aged 14+ reading news in print and/or news in digital. Digital news includes Australian publishers’ news websites/apps, Apple news and non-Australian-owned news. It also includes ABC news and Google news.


Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

Trending News
15th Oct

“A pervasive myth”: Why advertisers and media agencies need to rethink ‘brand suitability’
“A pervasive myth”: Why advertisers and media agencies need to rethink ‘brand suitability’

Trending Media Release
28th Aug

News publishing media industry recognised for recycling leadership
News publishing media industry recognised for recycling leadership

Trending
26th Aug

ThinkNewsBrands debunks ‘brand suitability’ myth with new multi-study report.
ThinkNewsBrands debunks ‘brand suitability’ myth with new multi-study report.

Trending News
19th Aug

News readership grows to 21.7m 14+ monthly, most reading up to 4 titles.
News readership grows to 21.7m 14+ monthly, most reading up to 4 titles.

Trending
19th Aug

Total News Publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month.

Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.

Total News Publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month.

Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.

Trending Media Release
5th Aug

ThinkNewsBrands joins forces with Australian Marketing Institute to boost news publishing media education.
ThinkNewsBrands joins forces with Australian Marketing Institute to boost news publishing media education.

Trending News
30th Jul

Ben Shepherd and Vanessa Lyons slam Christian Juhl’s claim brands ‘avoid news’: ‘Completely out of hand’
Ben Shepherd and Vanessa Lyons slam Christian Juhl’s claim brands ‘avoid news’: ‘Completely out of hand’

Trending News
22nd Jul

The digital shift of news publishing is well and truly established – for the benefit of readers and advertisers alike
The digital shift of news publishing is well and truly established – for the benefit of readers and advertisers alike

Trending News
21st Jun

University of Canberra’s 2024 Digital News Report is more cheer than fear.
University of Canberra’s 2024 Digital News Report is more cheer than fear.