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You’re probably not spending enough on one media solution: Here’s why.


Published Mediaweek

New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?

Imagine the convenience of not having to pursue brand objectives through one campaign, and sales objectives through another. What if you could have all of it, all the time. Having a total media approach that delivers top and bottom-of-funnel results simultaneously can be indispensable for enhancing marketing effectiveness.

The good news is there is an all-in-one solution you can employ to achieve these objectives: Are you leveraging the secret media sauce that is Total News?

Five years of research and three independent studies across 160 brands and $450m+ in advertising spend, show Total News isn’t just the brand building powerhouse we know it to be, it delivers hefty bottom-of-funnel results, too.

To borrow the words of News Corp Australia managing director of National Sales, Lou Barrett, the latest research reaffirms Total News as an indispensable tool for brand building, as well as an incredibly reliable channel for driving sales.

“This presents an invaluable opportunity for brands to reassess their budget allocation and place a greater emphasis on Total News to achieve both their brand and sales objectives simultaneously. It’s time for brands to recognise the power of Total News and leverage it to unlock untapped commercial potential in their marketing strategies,” Barrett says.

Isn’t it about time you consider placing greater emphasis on Total News in your media mix to maximise both the brand and sales effectiveness of your campaigns?

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Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

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