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You’re probably not spending enough on one media solution: Here’s why.


Published Mediaweek

New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?

Imagine the convenience of not having to pursue brand objectives through one campaign, and sales objectives through another. What if you could have all of it, all the time. Having a total media approach that delivers top and bottom-of-funnel results simultaneously can be indispensable for enhancing marketing effectiveness.

The good news is there is an all-in-one solution you can employ to achieve these objectives: Are you leveraging the secret media sauce that is Total News?

Five years of research and three independent studies across 160 brands and $450m+ in advertising spend, show Total News isn’t just the brand building powerhouse we know it to be, it delivers hefty bottom-of-funnel results, too.

To borrow the words of News Corp Australia managing director of National Sales, Lou Barrett, the latest research reaffirms Total News as an indispensable tool for brand building, as well as an incredibly reliable channel for driving sales.

“This presents an invaluable opportunity for brands to reassess their budget allocation and place a greater emphasis on Total News to achieve both their brand and sales objectives simultaneously. It’s time for brands to recognise the power of Total News and leverage it to unlock untapped commercial potential in their marketing strategies,” Barrett says.

Isn’t it about time you consider placing greater emphasis on Total News in your media mix to maximise both the brand and sales effectiveness of your campaigns?

Trending Media Release
26th Feb

Written news reaches an incredible 97 per cent of Australians aged 14+ each month.

Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.

Written news reaches an incredible 97 per cent of Australians aged 14+ each month.

Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.

Trending News
21st Feb

How specialised categories are on the rise with Total News
How specialised categories are on the rise with Total News

Trending News
13th Feb

Written news publishing is the perfect media solution in 2024
Written news publishing is the perfect media solution in 2024

Trending News
9th Feb

Experts discuss the balance between editorial & commercial at IMAA and ThinkNewsBrands Publishing & News 101 Launch
Experts discuss the balance between editorial & commercial at IMAA and ThinkNewsBrands Publishing & News 101 Launch

Trending Media Release
27th Nov

Latest readership figures reveal 20.8 million Australians read Total News, with broad multi-category engagement.

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

Latest readership figures reveal 20.8 million Australians read Total News, with broad multi-category engagement.

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

Trending News
12th Oct

Audience reach, ‘shareability’ get a makeover as new media study mythbusts consumption
Audience reach, ‘shareability’ get a makeover as new media study mythbusts consumption

Trending News
22nd Aug

CMO Perspectives: How Yalumba’s bespoke news media approach is helping the brand build consideration and engagement

Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.

CMO Perspectives: How Yalumba’s bespoke news media approach is helping the brand build consideration and engagement

Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.

Trending Media Release
21st Aug

Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.

Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.

Trending News
25th Jul

How news builds bottom-of-funnel bang for buck

Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

How news builds bottom-of-funnel bang for buck

Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.