Trending
Targeting under 40s? It’s time to wake up to news
Published mi-3.com.au
Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news as a channel.
Young people do read the news. Just ask Michelle Gunn, editor of The Australian.
Speaking on the Mi3 podcast earlier this year, she said: “They don’t necessarily come in through the front door at the home pages of our publications, but they know what’s going on. They read it. There’s a bit of a misconception around that.”
While research finds three in five under 40s get their news from a physical printed newspaper, they’re consuming news digitally at a much greater rate.
Still, there’s the belief that young people aren’t reading news at all. It’s exactly this misconception ThinkNewsBrands is looking to set straight with the release of The Youth Chapter, a report that shows nine in 10 under 40s engage with news every month.
Related News
According to a new study published by Neurology, and reported by The Times, reading a newspaper can give you the thinking skills of someone 13 years younger.
According to a new study published by Neurology, and reported by The Times, reading a newspaper can give you the thinking skills of someone 13 years younger.
With digital news acting as the growth engine for Australian news brands, publishers are now sitting on vast troves of data about their readers.
With digital news acting as the growth engine for Australian news brands, publishers are now sitting on vast troves of data about their readers.
Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.
In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.
Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials.
Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials.
The latest release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared to the same period last year.
The latest release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared to the same period last year.
A cross-platform news advertising and content initiative helped MYOB amplify its message and cut through the noise at tax time, enabling the business management platform to engage SMEs, deliver brand lift and drive longer term conversion.
A cross-platform news advertising and content initiative helped MYOB amplify its message and cut through the noise at tax time, enabling the business management platform to engage SMEs, deliver brand lift and drive longer term conversion.
A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.
A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.
A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.
A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.