Written news reaches an incredible 97 per cent of Australians aged 14+ each month. GET THE FACTS NOW
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most. DOWNLOAD THE FACTS NOW
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Research

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel.

Ignite a movement by reaching an influential younger audience when they are most receptive.

The Youth Chapter insights: 

  • More Australians under 40 engage with news than any other channel
  • Ads on news are nearly 3X stickier than on Facebook
  • Almost 3 in 5 under 40s get their news from a printed newspaper

How well do you really know news? Download The Youth Chapter now for insights and findings from The Benchmark Series.

Close

Please fill in your details below to access this file

For more insights and findings from The Benchmark Series, download The Whole Story.


Research Fact Packs
26th Feb

Fundamentals: Facts and stats February, 2024
Fundamentals: Facts and stats February, 2024

Research Fact Packs
27th Nov

Fundamentals: Facts and stats November, 2023
Fundamentals: Facts and stats November, 2023

Research The Whole Story
9th Oct

Media moments that pack a punch
Media moments that pack a punch
There are no results to display. Please try a different keyword or reset the filters to see everything.