Total News readership continues to grow, reaching 20.5 million Australians DOWNLOAD THE LATEST REPORT NOW
Hear from Australia’s most influential CMOs on how to drive growth WATCH NOW
Close

Please fill in your details below to access this file

Research

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel.

Ignite a movement by reaching an influential younger audience when they are most receptive.

The Youth Chapter insights: 

  • More Australians under 40 engage with news than any other channel
  • Ads on news are nearly 3X stickier than on Facebook
  • Almost 3 in 5 under 40s get their news from a printed newspaper

How well do you really know news? Download The Youth Chapter now for insights and findings from The Benchmark Series.

For more insights and findings from The Benchmark Series, download The Whole Story.


Research Fundamentals
23rd May

Fundamentals: Facts and stats May, 2022
Fundamentals: Facts and stats May, 2022

Research Fundamentals
28th Feb

Fundamentals: Facts and stats H2, 2021
Fundamentals: Facts and stats H2, 2021

Deep Dives Case Studies
21st Dec

NRMA x Good Weekend
NRMA x Good Weekend
There are no results to display. Please try a different keyword or reset the filters to see everything.