Younger Australians are wholeheartedly embracing news
The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel.
Ignite a movement by reaching an influential younger audience when they are most receptive.
The Youth Chapter insights:
More Australians under 40 engage with news than any other channel
Ads on news are nearly 3X stickier than on Facebook
Almost 3 in 5 under 40s get their news from a printed newspaper
How well do you really know news? Download The Youth Chapter now for insights and findings from The Benchmark Series.