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Research

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel.

Ignite a movement by reaching an influential younger audience when they are most receptive.

The Youth Chapter insights: 

  • More Australians under 40 engage with news than any other channel
  • Ads on news are nearly 3X stickier than on Facebook
  • Almost 3 in 5 under 40s get their news from a printed newspaper

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For more insights and findings from The Benchmark Series, download The Whole Story.


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