For all of the latest facts and stats on news readership, get ThinkNewsBrands Fundamentals DOWNLOAD NOW
Close

Complete the form below to access download

Research

The Benchmark Series: The powerful impact of placement

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study

The initial roll out of the research shows national and metro news is a highly effective advertising channel based on its unique ability to encode brand memories.

News delivers superior advertising effectiveness and brand impact

Commissioned by ThinkNewsBrands in 2021, The Benchmark Series is an advertising effectiveness study overseen by Dr Duane Varan, CEO of audience research lab MediaScience. 

Findings of the study include: 

  • Advertising in printed national and metro newspapers yields 8.5 times greater unprompted recall than the run of the internet 
  • Print + digital news combinations generate 3.5 times greater brand lift compared to run of the internet 
  • Ads placed in Total News are 2.2 times better remembered than run of the internet 

Watch the methodology video now:

News is a fundamental part of the day for Australians. Download the findings of The Benchmark Series now.

Research Research
21st Apr

Fundamentals: Facts and stats H2, 2020
Fundamentals: Facts and stats H2, 2020

Research Research
16th Mar

The Benchmark Series: The powerful impact of placement

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.

The Benchmark Series: The powerful impact of placement

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.

Deep Dives Case Studies
16th Mar

NRMA x The Sydney Morning Herald
NRMA x The Sydney Morning Herald
There are no results to display. Please try a different keyword or reset the filters to see everything.