Total News Publishing reaches 21.8 million Australians with engagement across multiple brands. GET THE FACTS
Exposing the 'brand suitability' myth. Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. DOWNLOAD REPORT
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Trending

CMO perspectives: Why trust matters to IAG and the media channels the business relies on to convey it


Published AdNews

For IAG’s Zara Curtis, the combination of trust and scale can’t be beaten. She explains which channels the insurance business will ‘lean in’ to when there’s a need to drive action and convey credibility.

“Trust is absolutely critical to our brand strength,” says Zara Curtis, Chief Marketing Officer at IAG, parent company of insurance brands including NRMA, CGU and Swann Insurance.

With Australians enduring several natural disasters in recent years, having trust in their insurance provider has never been more crucial. And from a marketing perspective, it’s a smart starting point for a category that is often seen as low touch or set and forget. While consumers may not deal with their insurance providers often, knowing they can trust them to be there when help is needed is reassuring.


Trending News
28th Nov

Lifting the bar together: Delivering solutions in Australia’s news publishing industry
Lifting the bar together: Delivering solutions in Australia’s news publishing industry

Trending News
26th Nov

News publishing veterans and newcomers shine on 2024’s Mediaweek 100
News publishing veterans and newcomers shine on 2024’s Mediaweek 100

Trending News
26th Nov

Destination NSW CMO, News.com.au Editor and Australian psychologist unpack the macro trends driving consumer behaviour
Destination NSW CMO, News.com.au Editor and Australian psychologist unpack the macro trends driving consumer behaviour

Trending News
26th Nov

News publishing reaching 21.8 million Australians
News publishing reaching 21.8 million Australians

Trending
25th Nov

Total News Publishing reaches 21.8 million Australians with engagement across multiple brands.

Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.

Total News Publishing reaches 21.8 million Australians with engagement across multiple brands.

Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.

Trending News
14th Nov

The next big national event is your next big news media opportunity
The next big national event is your next big news media opportunity

Trending News
15th Oct

“A pervasive myth”: Why advertisers and media agencies need to rethink ‘brand suitability’
“A pervasive myth”: Why advertisers and media agencies need to rethink ‘brand suitability’

Trending Media Release
28th Aug

News publishing media industry recognised for recycling leadership
News publishing media industry recognised for recycling leadership

Trending
26th Aug

ThinkNewsBrands debunks ‘brand suitability’ myth with new multi-study report.
ThinkNewsBrands debunks ‘brand suitability’ myth with new multi-study report.