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A new kind of funnel
By Tyler Greer
Published AdNews
Earlier this week ThinkNewsBrands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
The sales funnel has been amongst the most useful tools for marketers. It not only describes the consumer journey from awareness through to consideration and conversion, it also offers media planners a system to organise their thinking, helping to easily describe the roles of media channels as they relate to that journey. It informs creative around the message and kind of formats to be employed (long, short, big, small). It aids in implementing measurement frameworks to determine whether or not our campaigns are working. That it has been in use since the late 19th century tells us firstly that its structure is enduring and correct, and secondly that people don’t really change.
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Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.
Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.
Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.
Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.
Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.
Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.
New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?
New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?
Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.
Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.
ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.
ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.
Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month.
ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month.