Trending
CMOs on the power of news advertising by Edge for ThinkNewsBrands
By Chris Pash
Published adnews.com.au
ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.
The Whole Story highlights how news advertising has helped to solve key marketing challenges in a range of brand categories including automotive, finance, e-commerce and electronics.
The campaign, created by Edge and featuring CMOs and a series of testimonial style videos, will run across the print and digital assets of ThinkNewsBrands shareholders including The Australian Financial Review, The West Australian and The Australian in addition to trade media placement.
The first instalment has Nissan marketing director Geraldine Davys explaining how news does the heavy lifting allowing the brand to target the right customer, at the right time and with the right message.
Related News
Trending
Media Release
26th
Feb
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.
Trending
Media Release
27th
Nov
Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.
Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.
Trending
News
22nd
Aug
Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.
Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.
Trending
Media Release
21st
Aug
Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.
Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.