How do we know news is working? Hear what Australia’s most influential CMOs have to say WATCH NOW

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CMOs on the power of news advertising by Edge for ThinkNewsBrands

By Chris Pash
Published adnews.com.au

ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.

The Whole Story highlights how news advertising has helped to solve key marketing challenges in a range of brand categories including automotive, finance, e-commerce and electronics.

The campaign, created by Edge and featuring CMOs and a series of testimonial style videos, will run across the print and digital assets of ThinkNewsBrands shareholders including The Australian Financial Review, The West Australian and The Australian in addition to trade media placement.

The first instalment has Nissan marketing director Geraldine Davys explaining how news does the heavy lifting allowing the brand to target the right customer, at the right time and with the right message.


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