Written news maintains staggering 97 per cent reach of Australians aged 14+ each month. GET THE FACTS
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Brands overspending in outdoor, search, social despite 5.5x ROI for finance sector in Total News

Marketers should reallocate an additional five per cent of their budgets to Total News, new modelling using data from 60 brands shows, pulling spend especially from Search, Social and Out of Home. Software firm MYOB increased awareness by 21 per cent, favourability by 11 per cent and purchase intent by 14 per cent in a recent campaign – because news works. Here’s why.

Australian marketers are not investing enough in news. But rather than increase their overall ad budgets, they would be best placed to review their existing media mix and reallocate just five per cent.

That’s according to econometric modelling calling on more than three years of campaign data from 60 brands in 10 categories. The research, conducted for ThinkNewsBrands, shows that advertisers are currently investing a paltry 1.5 per cent of their budgets in ‘Total News’ – the combination of print and digital news.


Trending News
20th May

Roy Morgan: Written News reaches 97% of Aussies.
Roy Morgan: Written News reaches 97% of Aussies.

Trending Media Release
20th May

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Trending News
13th May

‘News’ is so much more than print: Lyons, Whitnall, Colter
‘News’ is so much more than print: Lyons, Whitnall, Colter

Trending News
7th May

An interview with Aimie Rigas, Director of Audience Growth, Publishing at Nine.
An interview with Aimie Rigas, Director of Audience Growth, Publishing at Nine.

Trending News
6th May

Great news in the Australian television and media survey
Great news in the Australian television and media survey

Trending News
24th Apr

Contextual advertising and total news publishing are the perfect match
Contextual advertising and total news publishing are the perfect match

Trending News
22nd Apr

Let’s engage with the death of third-party cookies
Let’s engage with the death of third-party cookies

Trending News
18th Apr

Publishing & News 101 comes to Brisbane
Publishing & News 101 comes to Brisbane

Trending News
11th Apr

The biggest misconception about News Publishing according to media agency leaders
The biggest misconception about News Publishing according to media agency leaders