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News consumption surpasses daily essentials, reaching 22 million Australians. GET THE FACTS

Trending

Brands overspending in outdoor, search, social despite 5.5x ROI for finance sector in Total News

Marketers should reallocate an additional five per cent of their budgets to Total News, new modelling using data from 60 brands shows, pulling spend especially from Search, Social and Out of Home. Software firm MYOB increased awareness by 21 per cent, favourability by 11 per cent and purchase intent by 14 per cent in a recent campaign – because news works. Here’s why.

Australian marketers are not investing enough in news. But rather than increase their overall ad budgets, they would be best placed to review their existing media mix and reallocate just five per cent.

That’s according to econometric modelling calling on more than three years of campaign data from 60 brands in 10 categories. The research, conducted for ThinkNewsBrands, shows that advertisers are currently investing a paltry 1.5 per cent of their budgets in ‘Total News’ – the combination of print and digital news.


Trending Media Release
7th May

ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement.
ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement.

Trending News
5th May

Total news publishing will deliver the returns you’re after – fast
Total news publishing will deliver the returns you’re after – fast

Trending News
15th Apr

Investing in our future: Time for media buyers to act on the power they hold
Investing in our future: Time for media buyers to act on the power they hold

Trending News
24th Mar

The Nightly Marks One Year With Election Forum
The Nightly Marks One Year With Election Forum

Trending News
6th Mar

Connect with Australia through news publishing
Connect with Australia through news publishing

Trending News
4th Mar

News publishing: written by Australians, for Australians, about Australian passions, events and issues
News publishing: written by Australians, for Australians, about Australian passions, events and issues

Trending News
25th Feb

Total News Publishing captures 22 million monthly readers: Roy Morgan
Total News Publishing captures 22 million monthly readers: Roy Morgan

Trending Media Release
24th Feb

News consumption surpasses daily essentials, reaching 22 million Australians: A testament to Total News Publishing’s impact.
News consumption surpasses daily essentials, reaching 22 million Australians: A testament to Total News Publishing’s impact.

Trending News
20th Feb

Why Trust in News Publishing Media Really Matters
Why Trust in News Publishing Media Really Matters