CMO Summit 2024

On August 8-9th, 2024, the CMO Summit brought together marketing professionals for two days of insight, innovation, and inspiration. This year’s summit was a resounding success and focused on real-life case studies and interactive forums delivered by compelling speakers and expert moderators.

ThinkNewsBrands CEO, Vanessa Lyons played a pivotal role in the summit, co-moderating some of the event’s most engaging sessions. One of the highlights was “Generational Perspectives: Navigating the Marketing Landscape of Gen Y and Gen Z to Determine the Ideal Future Media Mix,” where the panel explored the evolving preferences and behaviours of these influential consumer groups. The discussion provided invaluable insights into crafting effective media strategies that resonate with both Gen Y and Gen Z.

Vanessa also co-moderated the session “Enhancing Capability in Marketing Teams through Continuous Learning and Education in Data, Technology and Beyond.” This session emphasised the importance of fostering a culture of continuous learning within marketing teams, equipping them with the skills needed to excel in a rapidly changing digital landscape.

ThinkNewsBrands is proud to serve as the Official Media Partner for the CMO Summit in 2024.