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INMA announces finalists for 2023 Global Media Awards
Published INMA News Blog
The International News Media Association (INMA) announced 198 finalists in the 2023 INMA Global Media Awards, with themes around health, reaching younger audiences, sports, climate change, the war in Ukraine, and the use of data focused on user engagement at the heart of the shortlist.
INMA garnered 775 entries from 239 news brands in 40 countries, with finalists hailing from Australia, Africa, Asia/Pacific, Europe, Latin America, South Asia, and North America.
Australia’s leading news brands News Corp Australia, Seven West Media and Nine have been named as finalists.
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Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.
New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?
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ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.
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Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.