Total News: Mighty power for mighty sales

News Corp Australia’s Lou Barrett on why it pays to trust in the superpowers of Total News.

“The latest research from Think News Brands, reaffirms that Total News is an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel – Total Commerce,” says Barrett.

“This presents an invaluable opportunity for brands to reassess their budget allocation and place a greater emphasis on Total News to achieve both their brand and sales objectives simultaneously. It’s time for brands to recognize the power of Total News and leverage it to unlock untapped potential in their marketing strategies.”